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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.RANRANJJ Office Kitchen Breakfast Bar Stools Bar Chair for Kitchens Stable Base - Mesh Back Swivel Desk Chair with Torsion Control (color Green) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Lockers Sofa Table Side Cabinet Small Coffee Table Storage Cabinet Solid Wood Small Square Table Bed Table Simple Bedroom Mini Corner Corner Cabinet Side Table

Allied Brass 18' Double Towel Bar Satin BrassSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Recliners Balcony Fold Recliners Lunch Break Portable Bed Multifunction Individual Siesta Leisure Chair Office Household (color C)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.AIDELAI Coat Racks- Hall Landing Coat Shelf European Style Solid Wood Hanger White Oak Creative Hanger Simple Fashion Hanger (color C) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Allied Brass Clearview Collection 24 Inch Shower Door Towel Bar with Dotted Accents, CV-41D-SM-24-PEW

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.High Stool Bar Stool with Backrest Can Be redated Back Chair Leisure Seat Adjustable Height Fashion Leather Bar Stool (color Yellow, Size S) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Arozzi Black & Red Monza Adjustable Ergonomic Motorsports Inspired Desk Chair

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Red Wine Shelf Retro Style Iron and Pine Hanging Wine Glass Rack Wine Rack Ceiling Decoration Shelf for Bars,Restaurants,Kitchens(60 80 100cm) (color Brown, Size 12 28 60cm)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Linen Fabric King Deluxe Bed Frame and Headboard - 206cm x 192cm Beige A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.KTYXGKL Scandinavian Sofa Edge A Few Small Coffee Table Tea Table Side Table Simple Modern Iron Bedside Table Balcony Small Round Table Folding Table

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Kingston Brass 5-Piece Bathroom Accessory Set, BAH821318478MB, 0VMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).LYN Sofa Side End Table, European Style Sofa Corner Simple Marble Tabletop Small Round Table Black and White Wrought Iron Side (color Black)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Elegant Towel Stand GZ Bathroom Towel Rack,Bathroom Shelves Bathroom Racks Glass Space Aluminum Towel Rack Wall-Mounted Bathroom Pendant Ensuring Quality,Towel Rack (color 580 480mm)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Fluid Faucets FA11042BN Fan Wall-Mounted Towel Bar and Shelf, Brushed Nickel, 1-PackThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. GLJJQMY Foldable Baby Play Fence Portable Indoor Play Fence (color bluee, Size 5 Panel)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Red Wine Shelf Wine Rack Wall Mount Hanging Living Room Household Wine Cabinet, White Length 100 Width 25 Wine Rack (Size White Length 80Width 25). It can take a lot of time each day to get fully prepared and make connections.

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Comfortable Doormat Living Room Coffee Table Bedroom The Bed is Full of Simple Modern Antiskid (Size 1.2 1.8m) s Style nsnkue102-Furniture

By Nordic Style Creative Wood Chair Simple Adult Sofa Chair Coffee Chair Simple Backrest Dining Chair (color Green) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Allied Brass Dottingham Collection 22 Inch IPE Ironwood Shelf with Gallery Rail and Towel Bar, DT-1TB-22-GAL-IRW-SCHWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Allied Brass Pipeline Collection Double Glass Shelf with Towel Bar, P-430-16-DGSTB-ORBConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Allied Brass Dottingham 16 Inch Gallery Double Glass Shelf with Towel Bar, DT-2TB 16-GAL-GYMwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Computer Chair Fashion Office Lift Chair Desk Mesh Chair Computer Computer Chair Home Office Chair Learn Chair Fashion Home Chair Desk Chairs (color Green, Size No armrest)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Outdoor Patio Folding Rocking Chair Rocker for Heavy Duty Adult, Portable Recliner for Outdoor Garden Deck Zero Gravity Chair, Support 200Kg (color Black),A

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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