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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Miaoge Nickel Brushed Three Holes Two Handles Waterfall Widespread Bathroom Sink tap Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Eysa Aquiles Bi-Elastic Chaise Longue Short Arm Left, Polyester-Cotton, orange, 43 x 37 x 14 cm

Royare Home Decorations mat Shaped Rug Zebra Print Playing Rug Carpet in Bedroom White Black 150 x 220 cmSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Coat Rack Simple Home Moving Floor Lifting Retractable Drying Racks (color Single Pole)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Allied Brass 22 Double Shelf w Towel Bar Brushed Bronze That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Royare Home Decorations mat Carpet Anti-Bacterial Rubber Non-Skid Slip Decorative Kitchen Rug Runner Modern Thin Indoor Floor Area Rugs for Kitchen

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.All-Inclusive Sofa Couch Cover Stretch Furniture Slipcover Elastic Slip-Resistant Sofa Cover Single Two Three Four-Seater 9, Three Seater As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Allied Brass Satellite Orbit One Collection 24 Inch Towel Bar with Twist Accents, 7131T 24-GYM

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Allied Brass SH-84-ABZ Soho Collection 4-Swing Arm Towel Stand, Antique Bronze

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Red Wine Shelf Household Wood Simple Modeling Five Red Wine Glass Frame (color Brown) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Red Wine Shelf Floating Shelves-TRRModern Minimalist Wall Wood Wine Rack Decorative Wine On The Wall Assembling The Diamond Restaurant Racks Hanging Glass Holder Shelf Accessories

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. XUANLAN European Bar Stool Wood Solid High Stool Bar Chair 360 Degree redating Bar Stool (color Black+Brown)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).VidaXL Steel Filing Cabinet Office Home Stationary Storage Cupboard Locker 180cm

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Leisure Bar Chairs, High Stools, Can Be Raised and Lowered redation Continental Coffee Shop Bar Front Desk Chair PU Material and Metal Material, Seat Height 60-80cm (color bluee)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Umbrella Stand Umbrella Stand - European Style Multifunctional Iron Umbrella Stand Round Creative Household Umbrella Stand Umbrella Barrel Storage Rack Size -16x61cm (color B)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Festnight Coffee Table with 4 Drawers Reclaimed Teak Wood 72 x 72 x 41 cmFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Oudan Basin Mixer Tap Bathroom Sink Faucet All copper european style kitchen faucet carved basin and cold water, B (color A). It can take a lot of time each day to get fully prepared and make connections.

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By ETERNAL QUALITY Bathroom Sink Basin Tap Brass Mixer Tap Washroom Mixer Faucet pink gold shower full copper cold-hot water tap to redate the sprinkler bath lift shower C K on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Red Wine Shelf Ornaments Swan Wine Rack Decoration European-Style Creative Modern Home Living Room Wine Cabinet Decorations Furnishings Crafts Swan Wine Rack (Light Pink)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Sectional Sofa Cover All-Inclusive Couch Case Tight Wrap Elastic Slipcover Christmas Deer Printed 20174841, XL 235-300cmConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Royare Home Decorations mat Edge to Carpet Bathroom Toilet Bathroom Door Water Absorbent Pad Door Mat Door Lounge Microfiber Mat Carpet Bedroom (color D, Size 50 60cm)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?220V 40x40CM 750W Waterproof Thermostor Silicone Heated Bed Heating Pad for 3D Printer

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Mirror, Bedroom Vanity Mirror, Bathroom Mirror, Round Hemp Rope Wall Mount Mirror, European Style, 50 60 70cm (color gold, Size 50cm)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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