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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Displays2go 20 x 16 Inches Adjustable Laptop Stand with Tilting Surface (LW2016) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.QING MEI Bar Stool Lift Chair Modern Fashion ABS Seat Kitchen Breakfast Stool W46 X H6080CM A++ (color G)

Qing MEI Solid Wood Bar Stool Dining Chair, Log Bar Chair Simple Casual High Stool Stool Study Chair A++ (color B, Size 65CM)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Modern ofa Over All-inluive Lip-reitant heap ofa Towel Elati orner ofa etional pandex ofa lipover 1P 4, Three-EaterAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Red Wine Shelf Creative Red Wine Rack Luxury Simple Fashion Personality Ornaments Wine Racks,gold (color gold) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Bathroom Square Mirror, Bathroom Stainless Steel Folding Mirror,Black

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.YD Pet Toilet Pet Toilet-Drawer Type Trash Can Cat Toilet Green Plastic Portable Cat Sand Basin Cat Toilet Anti-Splashing Cat Pot Pet Supplies pet-Diapers As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Red Wine Shelf Wine Rack Solid Wood Two Layers Dark Red Wine White Retro Roast Tabletop Hollow and Durable 3 colors 2 Sizes Optional @ (color Pure White, Size 58 29 39cm)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Red Wine Shelf Iron Hanging Wine Glass Rack Decoration Shelf Practical, Sturdy for Kitchen, Restaurant(White) (Size 60 23cm) (Size 84 23cm)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Umbrella Stand Umbrella Stand - European Style Multifunctional Iron Umbrella Stand Round Creative Household Umbrella Stand Umbrella Barrel Storage Rack Size -16x61cm (color B) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Allied Brass Prestige Skyline Collection Towel Bar with Integrated Hooks, P1000-41-24-PEG-PEW

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Loctek Full Motion Gas Spring Triple Arm Desk Mounts Single Arm 10 -27 Support 4.4-19.8lbs per arm SilverMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Red Wine Shelf Solid Wood Wine Ornaments Wine 8 Bottles (color White)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Atlantic Universal Adjustable Heavy Duty Table Top TV Stand Base Mount up to 70 - Black

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Allied Brass MA-1 22-PC 22 by 5-Inch Single Glass ShelfThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. High Chair Plastic Stool Thickened Acrylic Bar Stool Family Chair Good Bearing Capacity (color Black)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Bijjaladeva Antique Bathroom Sink Vessel Faucet Basin Mixer Tap Pull-down faucet jade full copper hot and cold basin gold. It can take a lot of time each day to get fully prepared and make connections.

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By Bijjaladeva Antique Bathroom Sink Vessel Faucet Basin Mixer Tap The copper shower set hand lift showers with hot and cold water tap water bath shower on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Mirror, Bedroom Vanity Mirror, Bathroom Mirror, Round Hemp Rope Wall Mount Mirror, European Style, 50 60 70cm (color gold, Size 50cm)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Ornaments Resin Crafts_Creative Wine Rack Decoration Boutique Beauty Home Decoration Resin Restaurant European Wedding English Handle Wine Rack (color Saffron Handle Wine Rack, Size One Size)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Skull Pen Pack of 6 Collectible Skeleton Gothic Pencil School Supplywondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Eysa Aquiles Bi-Elastic Chaise Longue Right, Polyester-Cotton, orange, 43 x 37 x 14 cm

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Allied Brass WP-1PT 22-PC Waverly Place Collection Paper Towel Holder with 22 Glass Shelf

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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