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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.ZHANGRONG- Storage Stool Storage Stool Thin Waist Stool Wear A Stool Change shoes Stool Solid Wood Small Round Stool Sofa Stool (color Optional) (color C) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Kingland Natural Bamboo shoes Rack Bench shoes Organizer Entryway Seat Storage Shelf Hallway Furniture

Queen Size Free Flow Waterbed Mattress with Fill Kit and ConditionerSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Coat Racks Modern Bamboo Coat Rack Floor Simple Hanger Nordic Corner Clothes Rack Simple Multifunctional Bedroom Floor Hanger Standing Coat RacksAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.QY Y-44 Bar Chair Cozy Backrest Bar Stool Chair Lift Front Desk Chair Bar Chair Strong Load Bearing That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

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Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.JZX Coat Rack, Detachable Living Room Storage Rack As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.HLJ Personality Fashion White Stool Simple Plastic Stool Creative Home Stool Leisure Bar Chair

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Offex Contemporary Mid-Back Design Upholstered Task Chair with Swivel Seat, White Vinyl

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.GUOWEI Mirror Bathroom Wall-Mounted Makeup Dressing Vanity Framed Rectangle 2 Colours A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.JZX Coat Racks Clothes Stand 5-Antique Brass Hooks on Natural Pine Wooden Hanger,Clothing Store Display Stand Retro Nostalgia Wall Hanging Hanger Stable and Durable,Clothes Tree

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Coat Rack Hanger Simple Hanger, Brown, White, Honey color, 51cm51cm177cm Haiming (color Honey color)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).GJM Shop Bar Chair Fashion 360 ° redation PU + Metal Frame Adjustable Height Kitchen Breakfast Chair Cafe Stool Easy to Move (color Black)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.WiFi Router Cable Plug Wire Storage Box Solid Wood Left and Right Into The Hole-Slot Design

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. South Shore Furniture Cosmos Collection, Full-Size Bookcase Headboard, Black Onyx and CharcoalThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. AVF FSL700LESW-A Lesina TV Floor Stand with TV Mounting Column for 32-inch to 65-Inch TVs, Satin White with Black ShelfFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Folding Computer Desk Bed Desk, Multi-Functional Environmentally-Friendly Bamboo Desk for Lifting and lowering, Can be Placed Tablet Phone Laptop Books, Large-Capacity Drawer Design. It can take a lot of time each day to get fully prepared and make connections.

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By JKL-Flower Stand Simple and Creative Mini Small Flower Stand Office Desk Surface Multi-Layer Function Fleshy Plants Step Rack (color A) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Allied Brass PR-90-BKM 22-Inch Round Tilt Mirror, Matte BlackWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. ZACK 50673 Altro Coat Rack, 27.6-InchConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Breakfast Kitchen Counter Bar Stools, Iron Barstools High Stools Kitchen Pub Bar Designer Stool, Industrial Style with Footrest & Back Stool Seat Height 29.5''wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Twin Headboard in Espresso Finish

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.T-Day End Tables Bedside Table Side Table End Table Sofa Side Coffee Snack Storage Trolly Table for Home,Living Room,Office,50 30 58 cm (color B)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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