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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Xiaomei,Bookcases Bamboo Corner Shelf Bookshelf Living Room Shelf Corner Frame Triangle Flower Stand (Size 98 29CM) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Iron Bar Stool Simple Backrest High Chair Black Living Room Cafe Dining Chair PP Seat Bar Home Leisure Stool (color Red, Size 45cm)

Xyanzi Umbrella Stand, Wrought Iron Storage Rack, Umbrella Barrel -12 Hole 6 Hook Hook Folding Umbrella Long Umbrella (color White)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Mesurn Retro Bar Chair, Pu Leather On The Chair Surface is Decorated with Rivets, High-Elastic Seat Padding, Solid Steel Base, Home Lift Swivel ChairAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.6 Tier Wooden Pedestal Plant Stand Plant Flower Display Flowerpot Storage Rack for Indoor Outdoor Garden Shelves That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Oriental Furniture Japanese Style Tatami Meditation Backrest Chair, Red Geisha

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Coffee Table Sofa Side Table Multi-Function Double Storage Coffee Table Detachable Space Saving Living Room Sofa Side Table Non-Slip Removable Tea Table (color gold, Size 40 67cm) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Simple Modern Pendulum Mats Windowsill Mats Summer Sponge Balconies Cushions Floating Bucket, Multi-Size

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.JCAFA Shelves Wall-Mounted Bookcase DIY Assembly Openwork Flower Pattern Cartoon Picture Book Holder, 3 Sizes (color Green, Size 31.49 4.72 37.40in)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Wood Clothes Tree Floor Type Simple Hat And Coat Stand Assemble177cm ( color White ) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.ZHAOYONGLI Tables,Coffee Tables Natural Bamboo End Table, Sofa Side Table,Coffee Tea Table,Nightstand with Storage Basket (color Three-Layer Pulley 35 38 55CM)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Storkcraft Crescent 3 Drawer Chest, CherryMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Household Armchair, Living Room Restaurant Plastic Lounge Chair Bedroom Study Desk Chair Reading Chair Coffee Shop Negotiation Chair Furniture 45 40 78.5CM,Black

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Convenience Concepts French County Entryway Table, Black

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Take Me Home Furniture Eames Style Eiffel Dinning Chair in Emerald Green Natural Wood Legs Set 4Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Barstools Modern Minimalist Bar Bar Chair redating Lift high Circle Round Bar Stool Backrest 360 ° redating Chair 3 Styles to Choose from Wooden Bar Stools (Size A-3248-63cm)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder CXQ Nordic Fashion Modern Style Casual Simple Solid Wood Dining Chair Back Chair Leather Stool (color White). It can take a lot of time each day to get fully prepared and make connections.

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By CS Oak Coatrack Living Room Wall Hanger Hall Entrance Simple Wooden Floor Hanging Wall Hanging Hook (color Wood color) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Bar Stool Bar Chair, Footrest Counter Height Iron Frame, Light High Stool, Breakfast Kitchen Counter Chair, Indoor Outdoor Support 330lbsWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. JU FU Cart Storage Rack Tool Cart - Beauty Hairdressing Supplies Hair Dyed Enamel Paint Paste Bowl Rack Shelf Hair Dye Rack Dye Tool Cart @@ (color A, Size 50cm(70-105) cm)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, XIA Coat Rack Landing Hangers Bedroom Simple Living Room Shelf (Size 60CM)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Design House 553396 Cultured Marble Vanity Top, 61 , Red

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Xue Retro Bar Stool redating Lift Chair Barber Shop Beauty Makeup Stool Game Computer Chair, PU Leather, Metal Steel Claws, Lifting Height 50-64CM A+ (color Dark bluee)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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CXQ Nordic Modern bluee Backrest Dining and Chair Geometry Chair Plastic Chair Stool Table Creativity nsrstt1002-Furniture

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