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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Iron Solid Wood Leatherette Cushion Seat Bar Chair Simple Bar Household High Stool American Style Retro Bar Stool (color 2, Size 42 65cm) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Polyester Thick Tatami Floor Mattress, Foldable Quilted Futon Mattresses Topper Dormitory Hotel Bed Mattress - 90x200 cm (35x78 Inch),C,180x200cm

JZX Modern Minimalist Creative Velvet Wooden shoes Bench, Home Stool, Sofa BenchSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Solid Wood Coat Rack Bedroom Hanger,with 8 Hooks Lacquered Pine Wood Tree Coat Rack Stand for Coats, (color Wood color)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Sofa Bed Furniture Folding Sofa Bed Living Room Lazy Lounge Chair Bed Floor Gaming Chair Adjustable Sleeping Modern Sofa Bed,Fruitgreen That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.WiFi Router Set Top Box Storage Shelf Wall-Mounted Tv Shelf Multi-Functional Display Stand Tv Console Tv Background Wall Decoration Shelf (color bluee), DSG

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.TTP Furnish AMTP636-ES Standing Mirror with Coat Rack in Espresso As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Oval Beveled Mirror in a Wright style Silver Leaf with Brown Antique frame with 14x18 outside dimensions

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.RFJJ Creative Bar Chair High Chair Home Chair Front Desk Chair Swivel Chair Solid Wood Bar Decorative Stool (Size B)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.ACME 00847 Bench with Storage, Oak A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Stylish Simple Home Bar Chair Bar Chair Simple Lift redation Bar Chair Chair Front Desk Bar Chair (color Red)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Bathroom Corner Shelf Space Saver Corner Rack Anti-Fade Anti-Rust Copper BlackMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Folding Wall-Mounted Drop-Leaf Laptop Desk, Space Saving Hanging Table for Study, Bedroom, Bathroom or Balcony, Solid Wood (Size 50x30cm)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Benzara BM180956 Side Table with Metal Base, Black and Silver

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Super Load Bearing Rattan Grass Weaving Storage Stool Bench Sofa Square Stool Footstool with Lid (Size 40cm)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. WUFENG Ladder Stool Thicken Aluminum Alloy Ladders Dual Use Foldable Durable Safety (color Silver, Size 40x79x97cm)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Stools Bar Chair Yellow Modern Breakfast Kitchen Chair Stool with Backrest Swivel Chair Adjustable 60CM-80CM (color 2). It can take a lot of time each day to get fully prepared and make connections.

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By ZHANGRONG- U-potty Chair Pregnant Women Old Man Defecate Sit On Stool Bathing Stool Mobile Portable Toilet Stool ( Size A ) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! 24 x 27 Beveled Bathroom Mirror, Wall Mirror - Handcrafted in U.S.A.While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. OvalAndRoundMirrors Rectangle Beveled Mirror in a Montreal style Desert gold frame with 17x21 outside dimensionsConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, shoes Bench Organizing Rack shoes Rack Bamboo Shelves Creative Indoor shoes Frame Simple Home shoes Cabinet Modern Assembly Shelves (color B, Size 80cm)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Double Sided Canvas Screen Room Divider - Fire Horse

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their Semicircle Doormat Sunset at The Beach with Flip Flops Umbrella and Palm Trees Illustration Halfmoon doormats H 55.1 xD 82.6 orange and Yellow

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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