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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Notebook Stand Desk Wall Table Laptop Table Multifunction Lightweight Foldable Upgrade Cup Slot Card Slot Ergonomic Curvature Non-Slip Foot Cover Lounger Bed Table, Artificial Board (color C) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Aluminum Step Ladder 2 Step, Small Black Heavy Duty Folding Step Stool for Indoor Kitchen (color Silver)

AIDELAI Coat Rack Iron Coat Rack Landing Indoor Bedroom Living Room Tree Twigs Hangers Creative Clothes Shelves (color White)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Kitchenware Racks Shelf White Drawer Kitchen PP Plastic Storage Shelf Spice Bottle Storage Rack Slot Cabinet Bathroom Organizer 2 Layers Size 40 22.4 40.5cmAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.AXWT Brown Storage Box Car Storeage Compartment Debris Storage Box Car Storage Box Multi-Function Folding Box (Size L) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Flash Furniture NAN-JH-1791ET-GG Baldwin Collection Rustic Walnut Burl Wood Grain Finish Side Table with Black Metal Legs

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.TY BEI Small Wooden Folding - Kitchen and Dining Table Camping Garden Portable - Square Foldable - Computer Coffee Table - with Metal Legs no Need to Install (color White, Size 70 70 62cm) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Folding Travel Baby Changing Mat Waterproof Multifunctional Bag, Infant Contoured Diaper Urine Pad Portable for Home and Travel

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.redating Bar Stool,redate Bar Chair Stool High Stool Stool Body Massage Bed redate Lifting Stool Bar Chair Iron Art Beauty Chair Massage Stool,A

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Polder LDR-5500RM Ultralight 5-Step Stool, 71 Tall, 42 Top Step, Aluminum A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.CAIJUN Solid Wood Folding Step Ladder Kitchen Portable Household White High Stool, High 63cm (color 1 )

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Faux Leather Barstools, Swivel Height-Adjustable Stool High Stool Pub Chair Filled Cotton Metal Counter Bar Stool Chair for Bar Office Home-red WineMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).ViscoLogic Racecar Styled Office Chair High Back Leather Executive Computer Home Office Desk Swivel Chair (Black-Red-White)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Wood Top Coffee Table. Industrial Style and Modern Simple Design ISAI Line Flak Wood Top Coffee Table, Suitable for All Home Style

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Leisure Folding Beach Table and Chair Set Self-Driving Picnic Aluminum Table and Chairs Adgreenising Table and Chairs Five-Piece Suit Fishing Stool Car Picnic Table and ChairsThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Home Chair Dining Chair Modern Leisure Chairs Backrest Plastic Chair Simple US Chairs GreenFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Howard Elliott Collection 40101 Queen Ann Mirror, White. It can take a lot of time each day to get fully prepared and make connections.

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By HAIZHEN table Plastic Folding Butler Laptop Desk Height 66CM Adjustable (color Yellow) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Folding Chairs Folding Chair Training Chair Home Computer Chair Plastic seat Conference Chair Back Dining Chair Can Bear More Than 150KG (color White)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. XITER-Step Stool 2 Steps Folding Ladder Stools Stairs Solid Wood Multifunction Household Kitchen Bathroom Ascend Pedal Step Stool (color C)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, QY Y-44 Bar Chair Cozy Backrest Bar Stool Chair Lift Front Desk Chair Bar Chair Strong Load Bearingwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Flash Furniture CH-152550-WH-VY-GG Kelsey Series High Contemporary White Vinyl Barstool with Cappuccino Wood Frame, 29

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.ZHIRONG Multifuctional Bamboo Coat Rack with 4 Coat Hooks 2-Tier shoes Clothes Storage Shelves (Size 60 45 165CM)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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