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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Majestic Home Goods Navy bluee greenical Stripe Small Bean Bag Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.LHA Barstools Simple Reclining Chairs Home Folding Chairs Office Chairs Conference Chairs Computer Chairs Seat Training Chairs Bar Furniture (color B)

16 x 34 Bathroom Mirror, Wall Mirror - Handcrafted in U.S.A.Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Qfgis Coat Racks Landing Hanger Bedroom Mobile Solid Wood Simple Modern European Style Clothes Shelves Storage Rack Furniture (color 1, Size 70CM)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Japanese Traditional Tatami Mat,Super Thick Mattress,Quilted Foldable Nap Mat Mattress Pad for Dormitory Living Room Bedroom-a 150x200cm(59x79inch) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Memory Foam Thickened Mattress Topper,Multifunction 5cm Tatami Floor Mat Four Seasons Universal-F 100x200cm(39x79inch)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.European Copper White Christmas DorÉ Titanium of Basis Set Diamond Accessories of Bathroom Hair-Towels, Door-Soap Door Rack-Towels As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.LJFYXZ Barstools Bar Furniture Retro Style Kitchen Breakfast Stool PU Cushion Metal Frame Bearing Weight 150kg High 45 65 75cm (color White, Size 45cm)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Wall-Mounted Solid Wood Table, Drop-Leaf Folding Table Small Apartment Space Saver Wall Table, Household Computer Study Table (Size 50×30cm)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Table, redating Sofa Side Cabinet, A Few Small Coffee Tables, Living Room, Mini Table, Simple Small Round Table Portable Table (color A) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.A1 Home Collections PT3006-1-H First Impression Hand Crafted by Artisans Bleach Printed Monogrammed Doormat, 24 X36

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Portable Tables - Picnic TableStyle Storage Basket & Carry Bag - Collapsible Table Supports 154.32 lbs(70 kg)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).JPYMJ Floor Stand Hanging Rack Coat Rack Living Room Bedroom Hanger Floor-to-Floor Balcony Clothes Hangers Floor Standing Coat and Hat Stand (color Log color) (color A)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Detrum 2.4g GAVIN-6C 6CH Radio System Transmitter Electronic RXC7 Receiver Black

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. ZYANZ Stools Nordic Fashion Modern Sofa Stool Solid color Fabric Small Wooden Bench Creative Home shoes Bench Multifunction Household Creative (color Creamy-White, Size 35x35cm)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Modern Decorative Elastic Sofa Cover Solid color Fashion Sofa Slip for lig Room Stretchable Couch Cover Cushion Beige, 3 SeaterFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder TY BEI Folding Table - Solid Wood Folding Table Wall Table Wall-Mounted Dining Table Computer Desk, A Variety (Size 50 30cm). It can take a lot of time each day to get fully prepared and make connections.

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By Deco 79 84308 Rectangular Wooden Wall Mirror Brown on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Modern Minimalist bar stool Solid Wood European bar Coffee Casual Dining stool Nordic Wrought Iron high Chair (Size 45CM)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Bookshelf Metal Iron Magazine Rack Newspaper Rack Wall-Mounted Wall Frame as Shelf Shelf Display Stand Wall Decoration Frame Wall Units Bookcases (color B, Size 32 13 13cm)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, JCAFA Shelves Book Shelf Tree-Shaped Bookshelf Floor Stand Student Bookshelf Living Room Decoration, Office Bookshelf (color Tree-Shaped 2 Layers)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?European Retro Industrial Oil Barrel Bar Chair Metal Personality Retro Style Bar Stool (color White)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.ALUS- PP Dining Chair Natural Solid Wood Legs with Creative Backrest Chairs,84X43X46cm (color Mint Green, Size H84cm)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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