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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.EQEQ Baden Retro Black of The Plateau Bouquets Assembly 6212.5 cm Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.TH Coat Racks with 8 Hooks Multi-Purpose Coat Stand, Tree-Shaped Display Clothes Rack - Log color 43×173CM - Redwood

QFFL Coat Rack, Wall-Mounted Coat Rack with Hook Bamboo Wall Rack for Corridor Entrance Living Room Bedroom Kitchen Bathroom-2 color 2 Size Optional Wall HangerSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Clothes Hat Tree Coat Rack Solid Wood Clothes Shelf - Multifunction Shelf Bag Rack Storage Shelf JINRONG (color Coat Rack)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Wine Rack Wine Rack, Creative Crafts, High-end Wine Rack,Size 30 cm Diameter 22 cm High That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Oval Pull in Garnet Red (Aluminum)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Folding Chair Solid Wood Seat Home Fabric Dining Chair Office Computer Chair Meeting Room Reception Chair (color C) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.NYJS Bar Stool,Bar Chair 360 Degree redation Bar Stools with Footrest, Bar Stools Set with Backrest Base for Breakfast Bar 3 colors (color RED)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Rattan Stool Storage Stool, Creative Home Square shoes Bench, Suitable for Living Room, Bedroom, Entrance (Multi-Size Optional)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.ZYANZ Stools Nordic Fashion Modern Sofa Stool Solid color Fabric Small Wooden Bench Creative Home shoes Bench Multifunction Household Creative (color Creamy-White, Size 35x35cm) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.CAIJUN Footstool Household Multifunction Rattan Weaving Storage High Capacity Bearing Strong Brown, 2 colors, 5 Sizes (color Walnut color, Size 50x30x40cm)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. WAN SAN QIAN- Retro Industrial Water Pipe Irons Wall Shelf Creative 1 Layers Bookcases Restaurant Wall Decor Shelf (color S)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Zayneb orange Medium Door Mirror Free Shipping By Treasures Of Mgoldcco

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.YAN JUNau Stool Stool Acrylic Lift Bar Stool, Kitchen Stool XX (color orange)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Side Table Multi-Function Foldable Small Coffee Table 360° redary Storage Coffee Table White Removable Table, H49cmThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. RXY-Wicker chair Household Straw Futon, Meditation Cushion Play, Thicker Cushion Tatami Tea Ceremony Cushion (color B)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Benzara Classy Styled Metal Wall Décor, 2 Assorted colors. It can take a lot of time each day to get fully prepared and make connections.

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By Simple Bar Stool Wrought Iron PU Leather High Stool Bar Chair Round redating Lift Modern Bar Chair, 85 33CM on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! ALUS- PP Dining Chair Natural Solid Wood Legs with Creative Backrest Chairs,84X43X46cm (color Mint Green, Size H84cm)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. WGXX Chairs New Quality Black Round Padded Folding High Chair Breakfast Kitchen Stool Soft Seat ,73 46 30.5cm (color Pack of 2)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Red Wine Rack European Style Creative Iron Red Wine Rack Hanging Walls High Glass Bar Shelves Wine Rack Restaurant Living Room Wine Racks (color Black)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?WYMNAME Tatami Mattress, Thicker Solid color Matt mat Folding Student Dormitory Warm Bedroom Floor Futon Mattress-B 120x200cm(47x79inch)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Non-Ticking Silent Modern Matt Wall Clock DIY for Living Room Bedrooms Office Kitchens Luminous

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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