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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.LIAN Storage Rack Storage Shelf Home Use Environment Engraving Shelf White Storage Bathroom Cabinet White 11.8 8.7 47.2in Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Nordic redating Bar Chair Round Leather Seat Dining Chair Breakfast Restaurant Stool Chair (Adjustable 60-80CM) (color bluee)

QIANGDA Bedroom Bookshelf Balcony Flower Shelf shoes Rack Solid Wood Bookrack Storage Rack Wine Bar, 2 Layers 3 Layers 4 Layers, 4 colors Optional (color bluee, Size 585 x 320 x 385mm)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. JGWJJ Oversized Camping Folding Chair Heavy Duty Steel Frame Support 350 LBS Collapsible Padded Arm Chair with Cup Holder Quad Lumbar Back Chair Portable for Outdoor Indoor (color bluee)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Storage cart,4 Tier Rolling Mesh Storage Cart with Baskets Metal Mesh Storage Units, Sturdy Rolling Cart, Suitable for Kitchen Home Office HPLL (Size 45x27x85cm) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.LFF- Nan Zhu Bedroom Living Room Floor Coat Rack Solid Wood Hangers European Simple Indoor Clothes 45×166cm Hanger (color White)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Oriental Furniture Tall Double Sided Canvas Room Divider, 6-Feet, Green Olive As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.ZEMIN Wall Coat Rack Clothes Hat Hanger Holder Hooks Shelf Rod Wood Creative Fashion Style, 3 colors, 2 Sizes Available ( color Log , Size 80x24x24CM )

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Prodyne FB-32 Fusion Bottle- Cocktail Shaker-Spirit Infuser- Pack of 6

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Side Table Multi-Function Foldable Small Coffee Table 360° redary Storage Coffee Table White Removable Table, H49cm A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.BJLWT Microwave Oven Rack-Stainless Steel Shelf Wall-Mounted Multifunction Storage Bracket Kitchen,55x.5x27cm Goods Racks

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. HAIZHEN Coffee table Round MDF Coffee Table with Metal Hairpin Legs Black White 19.6 18.8 (color White)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).BLWX - Makeup Mirror - European Desktop Mirror, Round Makeup Mirror, Three colors Optional Mirror (color White, Size 70CM)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.AAA Bar Stool, bar Stool 360 Degree redating Lift Office Chair Small backrest Dining Chair Single, Double Sponge Cushion 3 colors

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Benzara Wooden Bench with Tufted Leatherette Seat, BrownThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. HQCC Modern Bay Window Table Balcony Desk Shelf Dwarf Table Small Coffee Table 60 40 33cm (color Light Walnut)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder 3D Stereoscopic Tatami Mattress,Foldable Student Single Double Mattress for Home School Hotel-A 150x200cm(59x79inch). It can take a lot of time each day to get fully prepared and make connections.

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By Stripe Mattress,Japanese-Style Thick Collapsible Sleeping Pad Mattress Breathable Single Double Mat-F 135x200cm(53x79inch) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Non-Ticking Silent Modern Matt Wall Clock DIY for Living Room Bedrooms Office Kitchens LuminousWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. ZHHL Coat Rack, Home Multi-Function Porch Coat Stand Bedroom Living Room Shelf Simple Creative Hanger (Black)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, CSIMP12W Champion MP12W Megaphone, 12-25W, 1000 Yard Range, White blueewondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?LRZS-Furniture Chair Fashion Modern Minimalist Restaurant Desk Chair Home Backrest Computer Stool Adult Plastic Creative Dining Chair (color White)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.26 x 21 Beveled Bathroom Mirror, Wall Mirror - Handcrafted in U.S.A.

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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