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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Oriental Furniture Global Globe Wall Map Large Size 6-Feet Tall Double Sided Earth Room Divider Folding Floor Privacy Screen Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Folding Table Computer Desk Bed Small Desk Home Folding Lazy Table Dormitory Dining Table Student Desk Lapdesks (Size 50 30 27cm)

Regency 21-Inch Square Veneer End Table, Medium OakSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. DYR Shelf Wall Shelf Wall Shelf Shelf Closet Bathroom Cabinet Wall Cabinet Brown, White Shelf (color Brown)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.JCAFA Shelves Book Shelf Tree-Shaped Bookshelf Floor Stand Student Bookshelf Living Room Decoration, Office Bookshelf (color Tree-Shaped 2 Layers) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.XXHDYR Home Stool Bar Stool Creative Simple High Chair Sponge Bar Stool Lift Stool Bar Stool (color D)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Umbrella Stand Placement Home Office Long Handle Umbrella Storage Rack Barrel Storage Shelf Folding Umbrella Stand Wall Hanging European (Size L 1) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Small Square Stool Cloth Sponge Washable 37 37 45cm Strong Bearing Easy to Assemble High Stool (color Green, Size B)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Military Challenge Coin Display Case Cabinet Rack Holder Stand Box w UV Predection, Walnut

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Benzara Wooden Bench with Tufted Leatherette Seat, Brown A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Bar Stool High Stool Vintage Bar Stools Counter Chair Kitchen Breakfast Barstool High Back Bar Chair Suitable for Family and Business Dining Chair (Size 40×40×45cm)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Nclon Round Wood Hanging Wall Mirror, Wall-mounting Type 15 Modern Bathroom Mirror Bedroom Bathroom Vanity-38x38x1.5cmMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).House Decoration Modern Accent Mirror. Handcrafted Aparicio House Decoration Modern Accent Mirror Square Metal Coat Paint Distressing Grey

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Amerihome BS1208R Soda Fountain Bar Stool, Red

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Feifei Coat Rack Bamboo Creative Wall-Mounted Multi-Hook Utility Multi-Purpose Coat Rack Decorative Frame, 5 Sizes (Size 99.6 1.8 8.5cm)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. GWDJ Side Table, Living Room Mini Simple Round Side Table Practical Storage Bedside Table Living Room Sofa Side Coffee Small Table Corner Table (color White)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Oval Pull in Deep Cobalt bluee (Black). It can take a lot of time each day to get fully prepared and make connections.

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By Oval Pull in Garnet Red (Black) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! 26 x 21 Beveled Bathroom Mirror, Wall Mirror - Handcrafted in U.S.A.While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Decoration, redating, Home Decoration, Living Room, TV Cabinet, Wine Cabinet Display (Size S)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, CAIJUN Bar Stool Household Metal Frame PU Cotton Cushion Height Adjustment redatable Waterproof Assembly, 6 Styles Dual-use (color Black, Size C)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?World Traveler Women's 23 Collapsible Trunk Bag-Leopard

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.GJM Shop Vintage color White Wooden Clothing Store Hanger Side - Hanging Display Stand Wall Mounted Sets of Display Rack Wall Pylons Clothing Store Shelves (color White, Size 60CM)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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