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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.LXLA- 2,3-Tier Kitchen Shelf Stainless Steel Double Microwave Oven Stand Multifunctional Storage Unit Rack Side With Hanging Hook (Size 533551cm) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.shoes Bench Organizing Rack Nanzhu Kitchen Racks with Wheel shoes Racks Floor Multi - Storey Racks Living Room Bedroom Finishing Racks (color A)

Safavieh Castle Gardens Collection Ming Forest Light Oak Glazed Ceramic Garden StoolSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Kitchen shelf Kitchen storage rack,Wall Mounted Microwave Oven Rack Spice Cooker Shelf Multifunction Aluminum Alloy Kitchen Dressers & Sideboards Upgrade Size 553814 ,4 Styles kitchen storage racks ( color A )And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.CAIJUN Bar Stool Household Metal Frame PU Cotton Cushion Height Adjustment redatable Waterproof Assembly, 6 Styles Dual-use (color Black, Size C) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Bar Stool Creative Wrought Iron Bar Stool Modern Minimalist Bar Chair Solid Wood High Stool Retro Stool Bar Stool (color 1)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Design Toscano Reflective Gaze Hand Mirror Wall Sculpture As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Clothes Closet Wardrobe Wardrobe Portable Clothes Closet Cupboard Combination Bedroom Furniture Storage 90 46 163 cm (color A)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.LXLA - 4 Shelf Kitchen Storage Trolley Cart with Storage Baskets and Wheels Fruit Vegetable Rack - Heavy Duty Plastic (color Green)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Porthos Home Harlan Executive Office Chair, Black A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.CRL 16 x 20 Stainless Steel Theft-Proof Mirror Frame

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Wall-Mounted Mirror Round Vanity Mirror Bathroom Vanity Mirror (Size 50cm)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Nordic Wall Hanging Wall Hanging Porch Entrance Hook Bedroom Coat Hook (color Wood, Size 3 Hooks)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Soft Memory Foam Mattress Quilted, Comfort Folding Mattress Breathable Ergonomic-B 90x200cm H 10cm

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Flash Furniture HERCULES Series Black Decorative Slat Back Metal Restaurant Barstool - Mahogany Wood Back and Seat [XU-DG-6H1B-MAH-BAR-MTL-GG]Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Sanus VSF415-B3 Premium Series Full-Motion Mount For 13 - 39 Flat-panel TVs, Hold up 50 lbsFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Coat Rack Coat Rack Household Floor Hanger Entry Bedroom Multi-Purpose Solid Wood greenical Hanger for Jacket Purse Scarf Umbrella (color Brown). It can take a lot of time each day to get fully prepared and make connections.

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By Stools Stool Simple Reinforced Non-Slip Wood Stool Green Living Room Home Stool (color Natural, Size 32 32 32cm) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Sloth Semicircle Doormat Happy Cheerful Animal Swinging on Tree Branch Hand Drawn Cartoon Illustration Halfmoon doormats H 51.1 xD 76.7 Brown Khaki GreyWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Kids Thanksgiving Semicircle Doormat Fun Cartoon Drawing Corn and Pumpkin Rural Frame Harvest Season Food Halfmoon doormats H 51.1 xD 76.7 MulticolorConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Henna Semicircle Doormat Doodle Flower Arrangement Traditional Nature Inspired Illustration Soft colors Halfmoon doormats H 51.1 xD 76.7 Brown Pale orangewondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Christmas Semicircle Doormat Winter Night Country Landscape with Little House Among Pine Trees and Snow Halfmoon doormats H 51.1 xD 76.7 Navy bluee Yellow

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Forest Semicircle Doormat Body of Old Tree Seedling Botany Woodsy Roots Falling Maple Leaf Design Print Halfmoon doormats H 51.1 xD 76.7 orange Brown

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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