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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Lil Change shoes Bench Home Creative Sofa Bench Storage Stool Storage Stool Dressing Stool Low Stool Small Stool Multiple Colour Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Multi-Functional Wall-Mounted Coat Rack, Wall-Mounted Solid Wood Shelf Wall Hook Racks Available in a Variety of Sizes (Size 52.5 30 18cm)

Nclon Wall-mounting Type Hanging Wall Mirror, 16 Round Vanity Bathroom Mirror Vanity Living Room Bathroom Bedroom-Black 40cmSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Soges 69 Free Standing Bathroom Linen Tower Storage Cabinet Tall Bathroom Cabinet,RF6020-CAAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Coat Rack Floor Bedroom Wooden Hanger Modern European Living Room Hanger (7 Hooks),Beige That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.IMAX 83456 Arlene Mirror Wall Decor, gold

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Peach Semicircle Doormat Hand Drawn Watercolor Brush Strokes Artsy Pattern Wet Paint Style Romantic Image Halfmoon doormats H 51.1 xD 76.7 Pink Hot Pink As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Woodland Decor Semicircle Doormat Forest Springtime Freshness Foliage Sunbeams Sunrise Nature View Scene Halfmoon doormats H 51.1 xD 76.7

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Yellow and White Semicircle Doormat Growing Rye Field Silhouettes of Wheat Ears Whole Grain Natural Halfmoon doormats H 51.1 xD 76.7 Earth Yellow White

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.bluee Semicircle Doormat Tropical Beach Palm Trees Pattern with Grunge Effect and Abstract Composition Halfmoon doormats H 51.1 xD 76.7 bluee Black White A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.21st Birthday Semicircle Doormat Birthday Party with Flying Balloons with Curvy Endings Artwork Print Halfmoon doormats H 51.1 xD 76.7 bluee Green and Red

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Cactus Semicircle Doormat Hot Desert in South Mexican Land Vintage Plant Cactus Flowers with Spikes Halfmoon doormats H 51.1 xD 76.7 Pink Green and blueeMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Toga Party Semicircle Doormat Graphic Statue Design of Augustus Roman Emperor Ruler Ancient Artwork Halfmoon doormats H 51.1 xD 76.7 Grey Black White

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Doodle Semicircle Doormat New York City Manhattan Statue of Liberty The Big Apple Hot Dog Stand Sketch Style Halfmoon doormats H 51.1 xD 76.7 Multicolor

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Floral Semicircular CushionTropical Blooms Botanical Themed Exotic Petals Beauty Feminine Floral Composition Entry Door Mat H 51.1 xD 76.7 MulticolorThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Stainless Steel Kitchen Put Spices Seasoning Bottle Shelf 2 Layer Salt and Vinegar Storage Rack Seasoning Box Cans Shelf (color A, Size 29CM)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Backrest Bed Cushion Back Cushion Lumbar Support Cushion Removable and Washable Filling Sponge, 4 Sizes Optional (color A, Size 120 58cm). It can take a lot of time each day to get fully prepared and make connections.

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By NYDZDM Mini Solid Wood Desktop Bonsai Flower Stand, LxWxH Approx. 47×36×75cm on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! WENZHE Upholstered Wall Panels DIY Tuft Headboard Tiles Wall Decor Home 3D Stereo Soft Case Collision Multifunction Ruffle, 5 Styles (color D, Size 5pcs)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Decorative Accessories Wall Mounted Shelves LOFT Retro Iron Water Pipe Bookshelves Potted Display Stand Living Room Background Wall Decoration Solid Wood Shelves Floating Shelves (Size A)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, NAN Liang 304 Stainless Steel Five Hooks Spice Rack Kitchen Pendant Rack Wall Hanging Bathroom Finishing Shelf Durable (Size 110cm)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?LFF- Behind The Door Wall-Mounted Linked Coat Rack Creative Clothes Hanger Clothes Hook Wall Hanging Entrance Hanger (color White, Size B)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Stools can be Stacked to Save Space but Also can be Used as a Storage Bucket Fashion Ideas (color Green)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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