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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Kids Party Semicircle Doormat colorful Cartoon Space Themed Star Filled Background with Aliens and Astronaut Halfmoon doormats H 51.1 xD 76.7 Multicolor Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Floral Semicircle Doormat Vintage Magnolia Flower in Watercolor Exotic Foliage Gardening Plants Halfmoon doormats H 51.1 xD 76.7 Pale orange Jade Green

Abstract Semicircle Doormat Eighties and Nineties Themed Ice Cream and Pineapple Design Retro Illustration Halfmoon doormats H 51.1 xD 76.7 MulticolorSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Floral Semicircle Doormat Vibrant Essence Botany Stylish Lily Blooms Boho Pansy Shabby Artful Motif Halfmoon doormats H 51.1 xD 76.7 Burgundy Magenta TealAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Landscape Semicircle Doormat Canadian Nature Cliffs High Tops and Ranges in Spring Day Panorama Image Print Halfmoon doormats H 51.1 xD 76.7 Green bluee That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.greenical Coat Rack, Wooden Coat Hat Tree Hanger Hanger Coat Hook Hook Entrance Hall Tree with Solid Rubber Wood Base Coat, Hat, Clothes, Scarf, Handbag, Umbrella - (8 Hooks) (color White)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Oval Bathroom Mirror Wall-Mounted Bathroom Silver Mirror Mirror Thickness 5mm Size 50 70cm As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Kimanli Simple Home Desk Student Writing Desktop Desk Modern Economic Computer Desk Black

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Kitchen Shelf Microwave Shelf Rust Resistance Strong Drip Design Stainless Steel Countertop Placement Frame Double H Section Y Section Length 22 22.4 Inches

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Garden Round Floor Cover Vintage Wooden Swing in The Garden an Old House a Lemon Tree Summertime Door mat Indoors Bathroom Mats Non Slip (59 Diameter) Yellow Green A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.World Modern Design XE-1008-37 Pharoah Stool

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Natura Kindersoft 3 Piece Crib SetMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).LJFYXZ Bar Stool Solid Wood Dining Chair Ergonomic Design bar Chair Iron Art Bearing Weight 150kg High 45 65 75cm gold (Size 45CM)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Feifei Wood Coat and Hat Rack 8 Hooks Coat Stand Clothes Rack for Garage Foyer Bedroom Office 176cm

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Stools Portable Folding Chairs - Office Exhibition Rental Hollow Back Foldable Computer Chair Training Stool Chair (color Green)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. DYR Foldable Clothesline from The Ground, Clothes Hanger in Stainless Steel, Mobile Balcony with Drying Rack Type-EFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Breathable,Charcoal,Stereo,Mattress Thick Tatami Mattress Student,Dorm Room,Mattress Foldable Mattress-C 120x200cm(47x79inch). It can take a lot of time each day to get fully prepared and make connections.

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By Lalhaveli Hand Painted Work Design Wooden Round Table & Chowki 16 X 16 X 6 Inches on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! WENZHE Upholstered Fabric Headboard Bedside Cushion Pads Cover Bed Wedges Backrest Waist Pad Soft Case Double Bed Multifunction Big Back, There Is Headboard No Headboard, 2 Styles, 6 Sizes ( color 2 -NO headboard , Size 120CM )While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Pony Set of 2 Swivel Leatherette Height Adjustable Hydraulic Swivel Bar Stool (Grey)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Baby Toy Storage Organizer for Kids Collection, Deluxe Plastic Bookshelf with 8 Toy Organizer Bins-White colorwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Thicken 10 cm Folding Mattress Mattress pad, Quilting Tatami Mattress Sponge Mattress Comfort Portable Futon Mattress Bed pad-Pink 90x200cm(35x79inch)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.DHP Fusion Metal Backless Bar Stool with Wood Seat, Set of Two, 30 , Grey

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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