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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.CWJ Change shoes Stool Creative Round Cloth Imitation Fruit Sofa Stool Living Room Sofa Stool (Style Optional) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Set Top Box Shelf Router Storage Box Wall Hanger Pure Solid Wood TV Wall Shelf Wall-Mounted, 7 colors (color A5)

ERRU- Deluxe Infusion Stand 4 Hools, Stainless Steel Floor-Mounted Drip Stand Top Wire Height Adjustment (High 110-200cm) (color Style1)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Tingting-Wall Mounted Coat Rack Wall Mounted Coat Rack The Door Hook Hanger Wall Hooks Overlapping Mountain Design Single Shelf Separator Board 2 Hooks (4 colors, 3And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.CTO Mirror Bathroom Home Wall Long Hotel Bathroom,A,Mirror That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.QZ HOME Stool Solid Wood Modern Minimalist Stripe Lattice Cotton Linen Assemable Comfortable Cushion Wooden Bench (color 1)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Nordic Style Bar Stools Wrought Iron Bar Chair Fast-Food Restaurant Fashion High Stool for Kitchens Breakfast Chair White Cushion Industry Bar Stool golden (Size 45CM) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Plastic Service Cart, Kitchen Cart, Freely Moveable Multi-Purpose Cart, Coffee Tea Table, Wooden Frame Mute Caster with Brake for Sofa Side Bedside Living Room Office Balcony (2 Layer White)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Chunlan Bookshelf Solid Wood Bookshelf Free Combination Living Room Bedroom Study Wall Clapboard Rack Shelves (Size A 54 42cm)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Offex Contemporary Plastic Accent Side Chair with Wooden Legs, White A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Inner Door Rug Funky Abstract Pattern with Big and Small Circles Dots Retro Modern Artful Design Door Rug Indoors W5'xL6'

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Wooden Kitchen Bar Stools, Tall Bar Stools, Foldable High Stool, Breakfast Bar Stool, Housewares Multifunctional Chair (color B)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Regency Zeng Stack Chair, Grey

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.ChenDz Cute Stool Solid Wood Stool Change shoes Stool Home Living Room PU Leather Sofa Stool Adult Simple Modern Coffee Table Bench Small Stool (color White)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Winsome Wood 5-Piece Wainscoting Panel 2 by 2 Cube Shelf with 4 Foldable BasketsThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Metal Hat Coat Rack,Coat Tree Entryway Standing,Perfect Touch for Your entryway Mudroom Kitchen Bathroom More-M 60x34x167cm(24x13x66inch)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Fashion Nordic Geometric Striped Carpet Living Room Coffee Table Sofa Bedroom Carpet Bedside Hall Entrance (color C, Size 80x160cm). It can take a lot of time each day to get fully prepared and make connections.

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By XXHDYR Folding Table Wall Hanging Deciduous Solid Wood Computer Table Kitchen Table Folding Table (Size 50x30cm) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! LBYMYB Retractable Kitchen Microwave Oven Shelf Oven Shelf 2 Layer Storage Shelf Kitchen Storage Rack (color White)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Accent Plus 10018720 Country Loft Accent Table MulticolorConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Wine Rack Wine Rack, Creative Crafts, High-end Wine Rack,Size 30 cm Diameter 22 cm Highwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?GJM Shop Bedside Cabinet Modern Simplicity MDF Fiberboard Cloth Drawer + Open Storage Space+ Solid Wood Chair Legs Bedside Table Bedroom Furniture (color 3)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Kitchen Shelf Multipurpose Spice Racks, Stainless Steel Kitchen Seasoning Shelves Kitchen Storage Organizer Kitchen Storage Racks (color A, Size 40cm20cm42cm)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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