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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Standing Coat Racks Bedroom Floor-Standing Hanger Solid Wood Coat Rack Home Simple Hanger 172CM Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.AJZGF Fabric Sofa Bench, Fashion shoes Bench with Short Stole Stool Coffee Table Stool - Small Stool (color D)

Round End Table Living Room,Coffee Table,Sofa Hall Table for Small Space,Three Legged Solid Wood End Table,White (Size 60 60 50CM)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Umbrella Bucket Fire Hydrant molding Iron Art Umbrella Stand Hotel Storage Bucket Rainy Day bid Farewell to Wet Hallway FurnitureAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Coat Rack, Wrought Iron Clothing Store Display Stand Simple Shelf Wall Hanging Wall Hanger Clothes Hook (color B, Size 100cm10cm) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Studio Designs Pneumatic Task Chair in Black 18508 by Studio Designs

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.AAA Bar Chair, high Chair Iron Solid Wood Industrial Wind redating Bar Stool Home Lifting Bar Chair H60-80cm (color Matte Black - Wooden Stool) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Bathroom Mirror, Rectangular Frameless Wall Mirror, Wall Mount, 5mm HD Silver Mirror (color A, Size 50 70CM)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.LiTing-Folding Table Computer Table Lazy Bedside Table Desktop Home Simple Desk Dormitory Simple Bed Small Table Movable Lifting (Size 60x40x90cm)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Winsome Wood 5-Piece Wainscoting Panel 2 by 2 Cube Shelf with 4 Foldable Baskets A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Carpet,Rug Doormat Entrance Doormat Geometric Patterned Anti-skidding Home Decor-Coffee color 90x140cm(35x55inch)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Mattress tatami mattress padded mattress single student dormitory mat ground floor sleeping pad-I 90x200cm(35x79inch)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Benzara Intriguing Wooden Hanging Mirror with Rope, Natural, Brown

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Small Stool Plastic Stool Home Thickening Chair Adult Board Bathroom Bench Bench Dining Stool Stool Square Stool (color Yellow)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Table, redating Sofa Side Cabinet, A Few Small Coffee Tables, Living Room, Mini Table, Simple Small Round Table Portable Table (color A)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Folding Table White Folding Laptop Desk-Japanese Style Coffee Table Dormitory Bed Lazy Desk (Size 60x40x25cm)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Unbrand FT-597BK-5 Black 5 Tier Metal Bookshelf Rack. It can take a lot of time each day to get fully prepared and make connections.

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By AIDELAI Bar Stool Chair- Small Stool Soft Stool Thick Stool Household Stool Dressing Stool Small Stool Lazy Stool Dining Table Stool Iron Stool Saddle Seat (color B, Size 31.5 46.5cm) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Kitchen Shelf Multipurpose Spice Racks, Stainless Steel Kitchen Seasoning Shelves Kitchen Storage Organizer Kitchen Storage Racks (color A, Size 40cm20cm42cm)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. JPYMJ Clothes Stand Bamboo for Bedroom Drying Wood with shoes Rack Coat Racks (Size 80cm)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Storage cart,4 Tier Rolling Mesh Storage Cart with Baskets Metal Mesh Storage Units, Sturdy Rolling Cart, Suitable for Kitchen Home Office HPLL (Size 45x27x85cm)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?NYDZDM Rubber Wood Coat Rack Floor Standing with 9 Hooks,Tree Clothes Hat Hanger Rack Organizer Bedroom Furniture,18.9x67.3 Inches (color C)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Modern Minimalist bar stool Solid Wood European bar Coffee Casual Dining stool Nordic Wrought Iron high Chair (Size 45CM)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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