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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.PU Leather Lifting Lounge Chair Simple Home Lounge Chair Back Computer Chair Office Chair Metal Chair (color Black red) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Coat Rack Floor-Standing Corridor Bedroom Living Room Continental Simple Widen Hangers (color White)

Sofa Beds Folding Chair Single Bed Lunch Break Easy Folding Lounge Chair Lunch Break Office Siesta Bed Cot (color Brown)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. AJZGF Creative Stool, Low Stool Fitting Room, shoes Bench, Small Round Stool, Coffee Table Stool, Fabric Stool - Small Stool (Size 42 42 34cm)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Round Wrought Iron Coffee Table Modern Minimalist Style Suitable for Living Room Balcony Black That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Leaf,Door Mat Outside,Coming of The Summer Season Theme Tropical Pattern with Plants and Berries Monochrome,Door Mats for Inside Non Slip Backing,Black White,6.6x8 ft

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Bare Decor BARE-ET4518 Bryce Solid Wood End Table 23.5 Brown As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Benzara BM179877 Wood Bench with Tufted Seat, Brown

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Retro Bar Chairs Bar Stool can be Raised and Lowered Reception Chairs Kitchen Dining Chair ( Colour Yellow )

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.DXG&FX European carpet non-slip round chair mat bedroom mat-C diameter200cm(79inch) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.LVZAIXI Simply Solid Wood Door into Sofa Stool shoes Stool (color Brown, Size 71 28.5 45cm)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Virod-Desks Folding Wall Table, Household Dining Table Small and Medium-Sized Apartment Save Space Learning Computer Desk, 2 Sizes Modern Style (color White, Size 74 30 74cm)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Retro Bathroom Mirror Wall Mounted HD Silver Mirror Bedroom Makeup Mirror Round Porch Decorative Mirror (color G, Size Large)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.GY Bar Stool, 360° redatable, PU Leather Chair, Adjustable Gas Lift, Chrome Footrest Base, Suitable for Kitchen Breakfast Bar Chair, 6 colors, 62.5-83cm (color Brown)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. SBBD Seat Chair-Bar Chair Leatherette + Sponge Cushion 360 &Deg; Swivel Chair White Wood Barstool Round Foot Rest redating Bar Chairs Bar High Chair Reception Stool 36 36 73Cm -Sponge + LeatherThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Kartell Prince AHA Stool by Philippe Starck, Pack of 1, Matte Wax WhiteFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Bar Stools Set with Backrest Adjustable and redationt Dining Chair Bar Chair for Breakfast Kitchen and Home - Red. It can take a lot of time each day to get fully prepared and make connections.

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By QIANGDA Bookshelf Bookcase Floor-Standing Steel Base Room Divider Magazine Holder Shelving Organizer, 6 colors, 3 Sizes (color White, Size 24 x 145.6cm) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Play Yard for Baby, Safety Playard for Babies and Kids(Baby Playpen, Mini Basketball Hoop, 4 Rubber Feet) Red 128×128x66cm, 190×128x66cm (color RED, Size 190×128x66cm)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Simple Solid Wood Multi-Layer Bookcases, Multipurpose Floor-Standing Storage Rack Open Cabinet Shelves Organizer for Home Office-G 70X25X113cmConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Angel Line Cambridge Padded Saddle Stool, White with Tan Cushion, 29 Hwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Holland Bar Stool NCAA Wake Forest Demon Deacons Billiard Table Cover

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Pillow Perfect Wicker Seat Cushion with Black Sunbrella Fabric, Set of 2

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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