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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Steve Silver Gallinari Marble Top End Table W Glass Insert Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Benzara BM179980 Solid Wooden Side Chair, Set of Two, bluee

QZ HOME Y-32 Retro Bar Chair Iron Art Bar Chair Solid Wood Bar Stool High Foot Stools Leisure Chair Coffee Chair (color 1)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Solid color coral velvet mat [modern] Simple Coral velvet padded mat Bedroom Bedside mats-F 80x200cm(31x79inch)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Solid Wood Iron Wall Mounted Coat Rack Vintage Hose Hook Wall Hanger Combination Single Pole Clothes shoes Hangers Solid and Durable Not Rusty Easy to Clean Living Bedroom Study Bar That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Stool Dressing Stool Solid Wood Stool Dining Stool Minimalist Style Fabric Cushion Size 40 30 45cm

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Elegant Home Fashions AELG-595 Adriana Linen Tower with 2-Shutter Door As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Sterling 6500008 Montague Mahogany Bench, 19-Inch, Walnut

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Playards Green Baby Playpen with Shooting, Foldable & Compact, Fitted Floor Mat, Strong and Durable Play Pen, 128x66cm (color Fence+200 Ball)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.SBBD Seat Chair-Bar Chair Leatherette + Sponge Cushion 360 &Deg; Swivel Chair White Wood Barstool Round Foot Rest redating Bar Chairs Bar High Chair Reception Stool 36 36 73Cm -Sponge + Leather A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Flash Furniture LF-X-8B-BK-GG Mobile Mesh Back Side Chair

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Living Room Furniture Folding Ladder Indoor Wood Thick Ladder Multi-Storey Multi-Functional Wooden Ladder Guitars Parts & AccessoriesMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).CHUANLAN lazy chair Collapsible Lounge Chair Office Home Computer Chair (color C)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Square Carpet Non-Slip Bedroom Living Room Door mat Bedside Table Coffee Table Sofa Carpet Office Anti-Slip Square pad (color 08, Size 180 280cm)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Heather Ann Creations W192126-CH Eleganza Series Formal Mirror Trimmed Tall 1 Drawer 1 Door Cabinet, ChampagneThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Flash Furniture 23.5'' Square Glass Metal Table with 2 Black Metal Aluminum Slat Stack ChairsFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder XIAOYAN End Table U Solid Wood Side Table Coffee Table Telephone Stand Sofa Bedside Table - Walnut color 30 40 55cm Multifunction. It can take a lot of time each day to get fully prepared and make connections.

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By Flash Furniture 23.5'' Round Adjustable Height Rustic Walnut Wood Table, Brown on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Pillow Perfect Wicker Seat Cushion with Black Sunbrella Fabric, Set of 2While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. VidaXL Cupboard Wooden 1 Drawer Display Cabinet Bookshelf Sideboard OrganiserConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Pillow Perfect Outdoor Indoor Lensing Garden Floor Pillow, 25 wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?ZHANWEI Bathroom Shelf Shower Organiser Wall-Mounted Stainless Steel Space Aluminum White Punch, 3 Sizes (color 53x15.5x9cm)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.SunnyRain 1-Piece Pastoral Sofa Covers for Living Room l Shape Sectional Sofa Cover Stretch Slipcover Couch Cover Sofa Predector 122, Double Seat Sofa

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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