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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Folding House Chairs Single Moon Stools Lazy Sofa Recliner Sleep Lounge Chair Lazy Sofa (A Variety of colors Optional) (color 7) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Hawthorne Collections Faux Leather Upholstered Dining Side Chair in White

AIDELAI Bar Stool Chair- Fashion Simple Wooden Low Back Cloth Dining Chair European Hotel Coffee Shop Stool Leisure Western Table Short Chair (45 53 83cm) Saddle Seat (color D)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Heather Ann Creations W192151-CH 30.7 Elizabeth Collection Console Living Room Office Writing Table with Drawer and Mirror Accents, ChampagneAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Angel Line Cambridge Padded Saddle Stool, White with Tan Cushion, 29 H That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.OFM 404-VAM-604 Manor Series Deluxe Vinyl Stacking Guest Chair, Charcoal

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Inter-Lock Metal Bed Base - Queen As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Pillow Perfect Outdoor Fresco Melon Over-Sized Rectangular Throw Pillow, Set of 2

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Non-Stick Copper Frying Pan with Nanoscale Ceramic Coating and Induction Cooking,Oven & Dishwasher Safe panela de Ceramica Pot 26cm, Yellow

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.TOYM AU Retro Bathroom Hardware Bathroom Accessories European-Wide Copper Bathroom Towel Bar Double Bar Towel Rack Hanging (Size 55cm) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Towel Rack Bathroom Towel Rack, Stainless Steel Bath Towel Rack, Bathroom Rack, Bathroom Hardware Pendant Hotel Bathroom Towel Shelf

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Proud pink Sofa Cushion Slipcover 3 Seater Sofa Covers Pure Cotton Four Seasons Couch Cover Anti - Skid Sofa Towel Black, 70x150cmMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).2018 New arrl pluh ofa for lig Room deor Home nit Predetor ofa Lip-reitant ofa 16, 90mul70m

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.AUSWIND Contemporary Silver Chrome Finished Towel Rack 3 Arms Wall Mounted Bathroom Accessories KL1 (14.13'' 3 arms)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Towel Rack Double Rod Bathroom Accessories Aluminum Drilling Wall-Mounted 50cm Bathroom Towel ShelfThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. High Quality Stainless Steel Knives Acrylic Block Holder, Knives Stand Holder Block Free ShippingFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder GLJ Creative Lazy Couch Chair Casual Folding Dormitory Computer Chair Home Bedroom Modern Minimalist Balcony Recliner Folding Chair (color 6). It can take a lot of time each day to get fully prepared and make connections.

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By Modway Studio Office Chair in Brown Vinyl on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Drop Shipping Portable Mosquito Net Hammock Tent with Adjustable Straps and Carabiners Large Stocking 21 colors in Stock Green Dark GreenWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Elastic Sofa Bed Covers for Living Room Sofa Towel Slip-Resistant Sofa Bed Cover Strech Slipcover colour6, 160cm to 200cmConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, CJH Red Plastic Stool Thickening Adult Fashion Small Stool Modern Home High Stool Nordic Creative Bench Chairwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?1 Piece Sofa Cover Modern Brief Brown Beige Printing Soft Modern Slip Resistant Sofa Slipcover Seat Couch Cover for Living Room 1, 70x180cm

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Firecore Magnet Laser Level Bracket for Ceiling Grid Applications

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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