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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Trolley - Beauty Salon Tool Cart Trolley Cart Trolley Moving Rack Durable (color A, Size 45 35 87cm) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Atlin Designs Writing Desk in Black

AINIYF Household Leather Sofa Pier Square Storage Stool Coffee Table Stool shoes Bench European Minimalist 15.7x11.8x11.8inches (color Light Brown)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. HAIPENG Simple Modern Living Room Round Table Folding Table (4 colors Optional) (color 2 )And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.6 Gears Adjustable Bathroom Stools and Benches, Wall Mounted Bench Bathroom Stool with Folding PU Seat, Space Saving Design (Yellow) (Size Height is Below 180cm) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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Clear Frosted Occasional Coffee Table with Glossy White Legs Furniture Global nsevna202-Furniture

By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Butler Specialty 6021022 Accent Table - Merlot Finish

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Wooden Folding Chairs Modern Household Solid Wood Folding Removable Washing Chairs Backrest Chairs Leisure Computer Chairs (color 4 ) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Foldable Computer Desk Free Inssizetion Laptop Desktop Table 70 42cm 80 50cm Tea Table (Size 70 42cm)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Perch 360-Degree Rolling Massage Therapy Swivel Stool Adjustable Backless With Footring 20.5 - 28 (Hard Floor Casters Black Fabric)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Chairs Dining Chairs, Estaurant Modern Backrest Chair, Kitchen Stools, Backrests Armrests Office Lounge Plastic Seat, The Legs are Made of Steel - 2-Piece Set,Red A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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Clear Frosted Occasional Coffee Table with Glossy White Legs Furniture Global nsevna202-Furniture

By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Thick Bed Pad Foldable Mattress Bed Mattress Sponge,Student,Dorm Room,Mattress Mattress-B 90x200cm(35x79inch)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Folding Table - Laptop Table Simple Bed Desk Adjustable Lazy Bed Folding Table Nordic Style Small Table (color B, Size 100 50 33cm)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Iron + Solid Wood Bar Stool, Bar Stool, Home Chair 72cm

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.NAN Round Coffee Table, Indoors & Outdoors, 3-Legs, Resin + Wrought Iron, sea bluee, 3 Folding Tables (Size 40 40 4cm)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Essential Décor Entrada Collection Wooden Cabinet, 27 by 10 by 44.5-InchThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Diamond Deal - Cameron Mid Century Fabric Upholstered and Wood 26 Swivel Counter Stool with Back in GreyFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder HAIYING Solid Wood Coat and Hat Stand in The Living Room of The Living Room Clothes Rack Clothes Rack Clothes Floor Standing Coat Stand, 180 cm. It can take a lot of time each day to get fully prepared and make connections.

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Clear Frosted Occasional Coffee Table with Glossy White Legs Furniture Global nsevna202-Furniture

By 3 Tier Wooden Bookcase, 6 Cube Storage Unit, Display Bookshelf Multi-Layer Shelves Rack Modern Decoration Easy Assembly for Office-Wood color 100x24x96cm(39x9x38inch) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Benzara BM158057 Sleigh Beds BlackWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. TatamiMattress Topper, Thicken Warm Multifunctional Mattress Foldable Single Double Japanese Floor Mat-E 180x200x6cmConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Solid Wood Iron Wall Mounted Coat Rack Vintage Hose Hook Wall Hanger Combination Single Pole Clothes shoes Hangers Solid and Durable Not Rusty Easy to Clean Living Bedroom Study Barwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?WNX Wall-Mounted Folding Table Portable Computer Desk Wall Hanging Study Table Wall Dining Table (Size 60 35cm)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.YUBIN Bar Stools Bar Stools Front Desk Bar Stools Lift Bar Chairs Dining Chairs (color B)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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Clear Frosted Occasional Coffee Table with Glossy White Legs Furniture Global nsevna202-Furniture

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