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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.SED Chair - Retro Dining Chair Creative Loft Multiple colors Iron Make Old Chair Metal Cafe Restaurant Decoration Iron Bar Chair Lounge Chair Adult Home Stool Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Chunlan bookshelf Floor-Standing Multi-Layer Bookshelf Living Room Shelf 51 24 97cm, 51 24 130cm (color A, Size 51 24 97cm)

28 x 34 Beveled Bathroom Mirror, Wall Mirror - Handcrafted in U.S.A.Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. shoes Stool American Leather Sofa Stool Footstool Health and Safety Oak Solid Wood Frame Highly Elastic Sponge Filling,White+30 30 30CMAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.A-Fort Bar Stool Bar Chair Metal Resin Can Lift redate High Stool Chair Household Front Desk Chair Stool (color A3) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Offex OF-AW-MC309AF-BRN-GG Hercules Series Curved Triple Braced and Quad Hinged Brown Patterned Fabric Upholstered Metal Folding Chair

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Benzara Commodious Kitchen Shelf on Casters, White Utility Cart As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Plastic Stool,Dining Table High Stool,Fashion Thick Square Stool,Household Anti-Slip Stool

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Rocking Chair Adult Balcony Recreational Sofa u0026 Rolling Nook Chair Armchair Northern Europe Solid Wood Lazy Rocking Chair (color Waterproof Black)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Essential Décor Entrada Collection Wooden Cabinet, 27 by 10 by 44.5-Inch A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Pedestal 850 Bed Base with 6-1 4 Pewter Steel Frame and Detachable Bolt-On Headboard Brackets, Queen

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Bathroom Mirror, Wall-Mounted Mirror Creative Circle bar Wall Mirror Living Room Vanity Mirror Bedroom Makeup Mirror,BMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Benzara BM188357 Wooden Rectangular Bench with U Shaped Sturdy Legs, Brown

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.ZJ-Coat rack Wooden Coat Rack,Movable Coat Rack Coat Stand Solid Wood Coat Rack Hanger Multi-Function Racks Clothes Rack Bamboo shoes Rack && (color 89x30x162cm)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. DXG&FX European carpet non-slip round chair mat bedroom mat-C diameter200cm(79inch)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. CHX Simple Lifting European High Stool Bar Home Plastic Material Bar Stool V (color Black)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Xiaolin Multi-Layer Storage Rack Solid Wood Bookcase Floor-Standing Bookshelf Corner Frame Flower Stand Size Optional (Style Two Layers). It can take a lot of time each day to get fully prepared and make connections.

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By Allied Brass 21-Inch X 26-Inch Rectangular Tilt Mirror Antique Brass on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! YUBIN Bar Stools Bar Stools Front Desk Bar Stools Lift Bar Chairs Dining Chairs (color B)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Dining Chair Modern Simple Computer Chair Solid Wood Leather Chair Leisure Coffee Chair Creative Back Office Chair Dining Table and Chair Home (color D)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, 5-Tier Stainless Steel Kitchen Shelf Microwave Oven Rack Incorporated Storage Rack Landing Pot Rack (Size 40cm)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Flash Furniture Hercules Grove Park Series Black Leather Tufted Parsons Chair, 2 Pack

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Play Yard for Baby, Safety Playard for Babies and Kids(Baby Playpen, Mini Basketball Hoop, 4 Rubber Feet) Red 128×128x66cm, 190×128x66cm (color RED, Size 190×128x66cm)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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