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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Computer Folding Table Height Angle Adjustable Carrying Convenient Table Balcony Outdoor Reading Folding Table, gold Zjnhl Folding Table Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Red Wine Shelf Restaurant Wine Rack Living Room Office Decoration Housewarming Gifts Resin Materials

NCAA Logo Padded Bar Stool, Racks Futons, LRG1000-MSU, RED, 20Lx20Wx31HSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Anchor Semicircular CushionNautical Symbol with Wavy Ocean Background and Anchor Silhouette Naval Arrangement Entry Door Mat H 43.3 xD 64.9 MulticolorAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Chevron Indoor Super Absorbs Mud Doormat Triangle Abstract Geometrical Detailed Retro Vintage Image Water Absorption, Anti-Skid and Oil Proof 55 Wx63 L Red Cream Navy bluee and Baby bluee That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

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Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.LJFYXZ Bar Stool Modern Simplicity Bar Furniture bar Chair Metal Frame Dining Chair Elevating redary Bearing Weight 150kg Adjustable Height 35-50cm (color White) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.JJJJD Bamboo Wine Rack Decoration Wine Shelf Wine Cabinet Display Stand Wine Bottle Rack

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Pillow Perfect Outdoor Resort Peacock Rectangular Throw Pillow, bluee, Set of 2

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Wooden Multi-Slot greenical Notebook Storage Rack, Laptop greenical Table Bracket, Wooden Bracket 12-15 Inch Universal Mounting Bracket (color Wood color) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.205 x 160 x 50mm Multi-Purpose Electronic Extruded Aluminum Enclosure Case Silver Tone

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Farmerly TUEDIO Elastic Sofa Cover Geometry Universal Sofa Slipcover Anti-Mite Plant Cover for Couch All-Inclusive capas para cubre Sofa 06, Single seat 90-140cmMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Eysa Aquiles Bi-Elastic Chaise Longue Right, Polyester-Cotton, bluee, 43 x 37 x 14 cm

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Red Wine Shelf Wine Rack Upside Down Glass Rack Hanger Cup Frame Iron Ornaments 255 255 320mm Wine Glass Rack

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Wine Glass Holder gold and Silver Fish Upside Down Fashion Household Grape Cup Rack Drain Rack Decoration (color -, Size gold)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Household Decoration Iron Wine Rack Black Flat Iron Wine Rack 4 Sticks Stackable Wine Storage Rack (color -, Size -)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Thicken Tatami Floor Mattress,Non-Slip Student Dormitory Sleeping Futon Pads Foldable Solid color Bed Roll for Home,6cm-Green 180x200cm(71x79inch). It can take a lot of time each day to get fully prepared and make connections.

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By Generic 20Pcs 100x68x50mm White Plastic Enclosure Waterproof Electronic Case Project Box Pack of 5 on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Solid Wood Hook Coat Rack Entrance Bedroom Living Room Wall-mounted Clothes Rack (4 5 6 Hook Optional) ( color White , Size 5 hooks )While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. European Window Frame Wrought Iron Flower Stand Multi-Layer Balcony Living Room Flower Pot Shelf Indoor Fashion Decorative Flower Shelf (color Black)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Elastic Sofa Cover Printed Flowers Slipcover Tight Wrap All-Inclusive Corner Sofa Cover Stretch Furniture Covers 1 2 3 4 Seater 16, 145x185cmwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Amer AMR2SV - Stand - for 2 LCD Displays - Desktop Stand

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Best Coat Stand- Wall Hanging Clothing Store Display Stand Mediterranean Style Shelf Solid Wood Wall Mounted Rack Clothes Rack -Home Decor (color A, Size 80 cm)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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