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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Bega Low Back Ergonomic Office Chair - Green Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Replica Harry Bertoia Side Chair - Powder Coated Frame

Allied Brass 24 Towel Bar 1 Dia. Antique PewterSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. InstallerParts Lockable TV Wall Mount 32 -50 - Fixed Swivel - Tilt - for LCD LED Plasma Flat Panel Displays - VESA Compatible - Locking Wall Bracket Perfect for Hotels or OutdoorsAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Bathroom Mirror, Round Vanity Mirror, Wall Mirror, with Solid Wood Frame, Multi-Style Optional That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Towel Rack Black redating Rod Stainless Steel Towel Rack Bathroom Pendant Wall-Mounted Multi-bar Towel Rack Bathroom Towel Shelf (Size H29.5CM)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.24.02 X 18.11 in Square Leather Stool As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Artiss PE Wicker Outdoor Lounge Chair Set - Natural

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Sanus Swivel TV Base for TV's 32 - 60 27kg VTVS1

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Bohemian Garden Parasol Outdoor Ombre Mandala Cotton Sun Shade Patio Umbrella By Handicraft-Palace A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Towel Rack Continental Antique Carved Bath Towel Rack Towel Rack Bath Racks Antique Suite with Hooks, Towel Ring Bathroom Towel Shelf (color Shelf)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Sofa Slipcovers Washed Cotton Decorative Slipcovers Couch Cover for Living Room Furniture Predector European Style Modern Fen se lian ren, 80cmX210cmMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Allied Brass 433 24-PB 24 x 5 Beveled Glass Shelf Polished Brass

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Four Seasons Kennel, Small and Medium Dogs Cat Beds Winter Warm Dog Mats Removable and Washable Pet Supplies (color bluee, Size L)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. 2 pcs of Standard Size High Quality Office Chair Gas Lift Chair AccessoryThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Geometric Black White Sofa Cover Without Armrest All-Inclusive Sofa Bed Slipcover Elastic Fabric Anti-Mite Covers 160-225cm 17, L 195-225cmFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Storage Shelf Space Aluminum Bathroom Shelf 3tier Wall Mount Corner Tripod, Silver Home Stand. It can take a lot of time each day to get fully prepared and make connections.

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By Wooden Mallet 50 Oak Coat & Hat Rack, 1 Diameter Bar 5 8 Diameter Hanger Bar Black on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Allied Brass Dottingham Collection 2 Swing Arm Towel Rail, DT-GTB-2-ABZWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. SpecialTex CS-HCSP-BRN CleanSeat High Chair Cover BROWNConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Crystal Art Wine Rack Crate, 181397WEB5, Multicolord, 16 H x 16.25 W x 11.75 Dwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Farmerly Tropical Floral Geometric Stripe Printing Stretch Sofa Predector Slipcover Modern Living Room Dust-Proof Elastic Couch Case 1, Tow Seater

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Cathy's Concepts Personalized Stainless Steel Mixology Set, Letter U

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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(Ladybug) - Geo Crafts 46cm x PVC Backed Coir Doormat, Ladybug 80cm nsgzgf1402-Furniture

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