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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Coat Rack Floor Solid Wood Bedroom Hangers Hall European Creative Living Room Clothes Rack Simple Multi-Purpose Hanger (color C) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.SLH Nordic Modern Minimalist Leisure Back Computer Chair Home Restaurant Cafe Adult Dining Chair (color Red)

WENZHE Upholstered Fabric Headboard Bedside Cushion Pads Cover Bed Wedges Backrest Waist Pad Washable Backrest PU Soft Case Home Bedroom Multifunction, 5 colors (color E, Size 180x60x11cm)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. JCAFA Shelves Bookshelf 4-Layer Trapezoidal Rack Wall Shelf Corner Shelf Book Manager (color Black, Size 13.38 11.81 66.14in)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Coat Rack, Oak Wood White Oak Wall Mounted Coat Rack Bedroom Living Room Decoration Wall Rack Modern Minimalist 86 4cm Easy to Install (color 1) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.JIANFEI Footstool Bed End Stool PU Cushion Bedroom, 8 colors, 4 Sizes (color Black, Size 60x40x40cm)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Hodedah 23.6 inch Wide 3 Tier Grey End Table As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.DYR Bamboo Entryway Coat Rack with Shelf, Premium Coat Rack shoes Rack, with Heavy Duty Hall Home-J Roller 69x30x165cm (27x12x65inch)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.YNN Side Table Coffee Table Trolley Bedside Table Telephone Table Extension Table Console Table Coffee Table Casters Wood Natural (color Black, Size 49 59cm)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Nwn Wall Mounted Coat Rack with 6 Hooks, Beech Wood Coat Stand with Umbrella Stand for Entryway 60x8.2cm A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Sandusky Lee BA1R361830-06 Elite Series Radius Edge Welded Bookcase, 18 Length x 30 Height x 36 Width, bluee

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. 29 x 26 Bathroom Mirror, Wall Mirror - Handcrafted in U.S.A.Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Stool American Dressing Stool, Solid Wood Seat, Fabric Cushion, Creative Retro Stool Height 45cm Stool (color Dark Brown)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Peaceip Simple Modern Coat Rack Living Room Iron Clothing Racks Floorstanding Hangers Bedroom Creative Modern Coat Rack (color White)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Soft cushion backrest stool barber shop stool, bar stool computer chair salon chair ( color Black )Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. ZHAOYONGLI Baby Highchairs Dining Table Chairs Multifunctional Solid Wood Portable Adjustable Anti-Dumping Creative Solid Durable Long Lasting (color Upgrade Pink, Size Large)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Standing Storage Creative Wrought Iron Umbrella Bucket Floored Umbrella Storage Rack (color White). It can take a lot of time each day to get fully prepared and make connections.

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By Bathroom handrail 304 Stainless Steel U-Shaped Easy Folding Sanding Old People Barrier-Free Anti-Slip handrail (60cm) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Solid Wood Carved European Sofa Stool Cloth Square Creative Pattern Bench Living Room Bedroom Study Sitting Pier,FWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. MBD Concise Flowerpot Holder Living Room Concrete Plant Pot Wood Flower StandConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Kids rugshand Drawn Flamingo Silhouette W 71 x L81.5 Slip-Resistant Washable Entrance Doormatwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Stool Storage Stool Bamboo Multi-Function Foyer Can Sit Man Long Square Storage Box Home Sofa Change shoes Bench Two ZHAOSHUNLI (color greenical Stripes.)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Fabric Cushion shoes Bench Solid Wood Seat Rectangular Sofa Rest Living Room Balcony Corridor 4 color Optional 57cm29cm29cm MUMUJIN (color Style, Size 29CM)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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