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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Coat Rack Landing Solid Wood Hanging Hanger Bedroom Multifunction Clothes Shelf Home Simple Shelf (color B) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Feifei Bamboo Multi-Layer Bookshelf Corner Frame with Wheels Removable Storage Rack

Simple Modern Geometry Pattern Household Fresh Living Room Bedroom Bedside Rectangle Short Fiber Dust & Water Retaining Door Mat (Size 80cm120cm)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Lxn Retro Solid Wood Dining Side Chairs Washable Pu Cushion Seat for Dining Room Chairs,Suitable for Home Offices Hotel - 1 PieceAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.NOVICA Mosaic Glass and Wood Wall Mounted Mirror, Multicolor, Symphony of color' That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.ZHILIAN& Solid Wood Stool Simple Round Detachable Linen Stool Set Family Living Room Sofa Stool Dining Stool (Size L)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Solid Wood Folding Chair Back Chair Home Living Room Computer Desk Balcony Chair Meeting Club Chair Wood color Stool Legs Brown Plus Velvet Chair As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.QIDI Bar Stool Creative Household redate 70-90cm (color Style 5)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.QIDI Bar Stool Household ABS+Metal High-80cm (color Style 1)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Large Bean Bag Chair Living Room Girl boy Bedroom Decoration Washable Suitable for Gaming Chair and Garden Chair A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Floral Indoor Floor mat Cartoon Drawing Style Ladybug Strawberry Bird Caterpillar Vibrant colord Characters 70 x82 ,Can be Used for Floor Decoration

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Storage Box Storage Bins Baskets Toy Box Home Containers Cubes Bin Box Gift Baskets Storage Ches-Oversized Thick Plastic Covered Belt Pulley JINRONG (color Peach Pollen, Size 42 31 28.5cm)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Red Front Desk Chairs Office Chair Barstool 360 Degree redatable Bar Chair Adjustable Height High Stool Modern Minimalist Style Bar Stool

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.QIDI Bar Stool- Fabric Cushion Kitchen Breakfast Chair, Adjustable Height redating Bar Stool Pedal (color Brown) (color bluee)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. SLH Small shoes Rack Simple Storage Storage Sofa Bench Change shoes Bench Wear shoes Bench (color White)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Portable Large Baby Kids Play Pen, Extra Tall 4 Panel Guardrail for Indoor Outdoor, Playpen Play Yard Safety Activity Centre (color bluee, Size Playpen)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder International Concepts 1C-1206 Windsor steambent Arrowback Chair. It can take a lot of time each day to get fully prepared and make connections.

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Modern Scandinavian Black Walnut Solid Wood Coat Rack Wall-Mounted Bedroom Living Hanger Entrance Door Wall Hanger (Size A) Room LFF- nskdug102-Furniture

By Kenroy Home Interchange Wall Mirror on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Metal Side Sofa Side Table Magazine Table Porch Corner Bedside Porch Decoration Table (color Green, Size 32cm × 25cm × 70cm)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. LHA Barstools Solid Wood Bar Chair Modern Style Bar Stool Counter Chair Bar Furniture (color Brown, Size H-69cm)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Folding Chair Recliner Soft Sofa Creative Simple Leisure Chair Removable and Washable (color A)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Tatami Mattress Futon mats Washable, Mattress pad Tatami Floor Mattress Predector Topper-Light Purple - Dark Green 180x200cm(71x79inch)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.QTQZ Brisk- Rectangular Foldable Storage Sofa Stool Modern Simple Change shoes Chair Fabric to wear shoes Chair Sofa Stool (Optional) (color 4)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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Modern Scandinavian Black Walnut Solid Wood Coat Rack Wall-Mounted Bedroom Living Hanger Entrance Door Wall Hanger (Size A) Room LFF- nskdug102-Furniture

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