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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Atlantic Furniture AR294825 Windsor Headboard, Twin, Natural Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.ZYANZ redating Bar Stool, Modern Solid Wood High Stools, Ergonomically Designed Backrest Chairs, Used for Restaurant, Office, Counter, Family (color Flag, Size 73cm)

Barstools High Chair Bar Chair Iron Footrest Stool with Backrest Linen Flannel Cover Seat Dining Chairs for Breakfast Kitchen Pub Café Barstools Wood Legs Max. Load 150 kg Seat Height 70cm VintaSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Wooden Corner Table, Living Room Corner Double Coffee Table Bedroom Side Table (color Brown)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.ZXW Folding Table Multifunctional Lifting Table, Home Tablet Laptop Table (color Black, Size 45x24.5cm) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.PENGFEI Laptop Computer Stands Portable Standing Desk Lapdesks Solid Wood Multifunction Foldable Bed Dining Table Bamboo, Wood color 5 Size (color 78x45CM Fixed Legs)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Home Modern Minimalist Nordic Dining Chair Desk Chair Restaurant Creative Wood Folding Chair Adult Leisure Chair As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Nordic Iron Storage Small Coffee Table, Storage Box, Modern Minimalist Living Room Sofa Side Cabinet Table, Bedroom Geometric Bedside Table (color Black)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Carl Artbay shoes Stool shoes Stool Sofa Stool Hall shoes Stool Cartoon Animal Stool Buffalo Strong and Practical

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Benzara BM151974 Ollano Accent Chair, Pattern Fabric, Livid and White A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.XSJJ Stool, Solid Wood Dining Chair Study Computer Chair Modern Minimalist Dining Table Dining Chair Home Backrest Leisure Foot Changing shoes Bench 3 color Optional Wooden Bench

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. European Bar Stool Modern Minimalist Bar Swivel Chair Restaurant Bar Decoration (color White)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).XUERUI Barstools Bar Chair High Stool Iron Art Solid Wood with Backrest Nordic Cafe Western Restaurant Lounge Bar Restaurant Household Modern Simplicity Strong Stability (Size Have The backrest)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Ashley Furniture Signature Design - Elazer Indoor Outdoor Accent Table - Contemporary - Copper Hammered Metal - Barrel Design

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Breathable Tatami Mattress,4 D Foldable Japanese Traditional Futon Mattress Summer Sleeping Mat Moisture Proof Tatami Mat-b 180x200cm(71x79inch)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Freestanding Walking Stick Umbrella Storage. Decent Two Shaded Brenneman Round Metal 3 Piece Freestanding Walking Stick Umbrella Storage with Handles.Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Zhang Bar Stool, Solid Wood Dining Table High Stool, Kitchen Dining Chair, Walnut color (Size 55CM). It can take a lot of time each day to get fully prepared and make connections.

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By GLJ Bar Stool Solid Wood European Wrought Iron Bar Stool High Stool Bar Stool (color A, Size 45CM) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Bedside Table with Drawers, Wood End Table Simple Nightstand Storage Unit, Light Wood Single and Double Drawer (Size 1 Drawer)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Lorell - Industrial Wire Shelving, 36x18, 2 PK, Chrome, Sold as 1 Carton, LLR 84189 by LorellConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Amanti Art Framed Bathroom Vanity Mirror 20 x 20 Glass Size Cyprus Walnut Narrowwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Non-Slip Door mat Tuscan Siena Tuscany Retro Farm House Trees Old Path Country Landscape on Sunset W5'xL8' Suitable for Family

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Wall Table Wall Hanging Table Against Wall Folding Table Solid Wood Computer Table Dining Table Desk Modern (color White, Size 50 30cm)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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