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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Mobile Computer Tower with Shelf, Multiple Finishes,Black Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Bamboo shoes Bench Rack 2 Storey Storage Stool with Folding Cushion Seat and Storage Layer (52x30x49CM)

Lazy Couch Bean Bag Chair Single Tatami Bedroom Small Sofa with Footrest (Size 80 90cm)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Stainless Steel Bathroom Rack Bathroom Storage Shelf,B,60cmAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Forest Non-Slip Floor mat Path and The Waterfall Board in Croatia Cascade Garden Lake Fence Peaceful View 70 x82 ,Can be Used for Floor Decoration That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Bar Stools Home Bar Stools, Bar Chair Chair Lift Simple Modern Simple redating Bar Stool Adjustable Height with Armrests Stool (color 4)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Springfield Marine 1690106 Oval Table Thread-Lock Package As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Standing 4 Bottles Wine Rack Stand Countertop Iron Wine Bottle Display Holder European Style Interior Decorations

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Elephant Roll Nose Hall Change shoes Stool Creative Sofa Stool Low Stool Cartoon Test shoes Stool Brown

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.SLH Small shoes Rack Simple Storage Storage Sofa Bench Change shoes Bench Wear shoes Bench (color White) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Little colorado 088ESPNC Traditional Toddler Bed, Espresso

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Kitchen Racks, Floor Metal Multi-purpose Storage Rack, Cart Storage Rack L45 W28 H84CM ( color White )Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).TLTLLRSF Lazy Couch, Portable Folding Sofa Chair Tatami Bay Window Chair, Can Be Used for Leisure and Entertainment, Reading Newspaper, Four colors Optional (color pink red)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Chairs Solid Wood Dining Chairs Concise Textile Linen Household Backrest Chairs Kitchen Chairs Creative Negotiation Office Chair (color bluee)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. JZX Chair, Footstool, Solid Wood Home Stool, Fashion Makeup Stool, Sofa StoolThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. CJH Home Leisure Simple Computer Chair Study Office Chair Conference Chair (color Black)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Badash Azure Vase, 9.5 . It can take a lot of time each day to get fully prepared and make connections.

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By Poly and Bark Guilia Square-Stitched Headboard Queen Size on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! QTQZ Brisk- Rectangular Foldable Storage Sofa Stool Modern Simple Change shoes Chair Fabric to wear shoes Chair Sofa Stool (Optional) (color 4)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Inteplast PB060315H 3.5 qt Capacity, 15 Length x 6 Width x 3 Gusset, Extra Heavy Duty Food and Utility Poly Bag (Case of 1,000)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Wine Rack Cabinet Wall Hanging Modern Minimalist Wine Grid Assemble Diamond Shape Restaurant Shelves Hanging Wine Racks (color C)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?BYCSD Solid Wood Dressing Stool Bedroom Makeup Stool Simple Modern Makeup Square Stool Leathe -Like Fabric Upholstered (color B)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Der Office Student Adjustable Bookshelf Folding Bookshelves Book Block Book Legislation Iron (color Blacka)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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