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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Ailj Solid Wood Wall Hanging Table, Foldable Against A Wall Table, Wall Table, Dining Table, Computer Desk, Desk, Home Bar Wall Hanging Table (Size Wood color 60 40cm) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Oriental Furniture Chest Height, 4-Feet Cross Hatch Japanese Shoji Privacy Screen Room Divider, 5 Panel White

CJH Brown Alpaca Cartoon Animal Stool Low Stool Fashion Change shoes Stool Sofa Stool Change shoes Stool Hall Test StoolSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Furinno 12095DWN Econ Multipurpose Home Office Computer Writing Desk w Bin, Dark Walnut Dark WalnutAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Folding Computer Chairs Home Student Dorm Stools Lazy Sofa House Fashion Leisure Dining Chair Lazy Sofa (A Variety of colors Optional) (color 5) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Monarch Specialties Corner Accent Etagere Bookcase in Dark Taupe

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.DDLD Bar Stools, Leatherette Exterior 360 Degree redary Adjustable Swivel Gas Lift Chrome Footrest and Base Height Adjustable Dining Chairs Kitchen Stools Bar Chair (color orange) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.CJSHVR-Nylon Floor Basin Barrier Free Toilet Washbasin Safety Handrails,A,Yellow

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Stool Chair Multi-Function Storage Stool Creative Design Solid Wood Storage Dog Stool Cloth shoes Bench Home Sofa Bench (color A, Size 2)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.JZX Chair, Footstool, Solid Wood Home Stool, Fashion Makeup Stool, Sofa Stool A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.CJH Modern Minimalist Casual Fashion Dining Chair American Shopping Mall Plastic Back Chair bluee

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Folding Wall Chair Fall Suction Material Bathroom Folding Stool Railing Bathroom Stool Pull Rod Inssizetion Office,FMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).100% Solid Wood Frame Mirror, Java, 32w x 44.5h. 2 Mirror Supports, Hardware Included.

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Tempered Glass Table Top with Rounded Edge 36 Round 5 16 Thickness

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Dall Bar Stool Height Adjustable Soft Padded Chairs Office Beauty Salon Deskchairs PU Round Seat (color Black, Size High Section)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Bedside Table, Large Storage Space, Easy to Install, Can Be Used in A Variety of Occasions (color A)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder FH Fabric Footstool, Storage Stool Fashion Storage Stool Living Room Low Stool Coffee Table Stool 40×40×40cm, Multi-color Selection (color Brown). It can take a lot of time each day to get fully prepared and make connections.

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By Desk Chair Computer Chair Office Chair with backrest Solid Wood Dining Chair for a Variety of Occasions (53 48 46CM) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Der Office Student Adjustable Bookshelf Folding Bookshelves Book Block Book Legislation Iron (color Blacka)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. SYF Simple Style Black Home Wrought Iron Fashion Bar Stool Chair Kitchen Leisure Cafe Front Desk High Stool 75CM A+Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Modern Area Rug with Non-Skid,Cartoon,Cute Animal with Floral Flowers Leaves Fish Detailed Frame,Eggshell Coral Almond Green Peach 71 x 81.5 Indoor Super Absorbs Doormatwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?LUHEN Solid Wood Stool Stool Fabric Removable Chair Casual Computer Chair Home Stool - Small Stool (color D)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Barstools Restaurant high Chair Creative bar Chair Wrought Iron Dining Stool (Size 43 40 45CM)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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