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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.YNN Side Table Bedroom Bedside Table Computer Table with Wheels Removable Side Cabinet 3-Tier Storage Shelf Sofa End Table (color Wood color) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Pemberly Row Tapered Leg Console Hall Table in Antique Walnut

Wood Designs 823A1829 24 X 36 Rectangle Hardwood Table with Adjustable Legs 18 -29 Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Dressing Stool Footstool, Simple Makeup Stool, Home Fabric, shoes Bench, Suitable for Living Room, Bedroom, Dining Room (Red)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Barstools Chair Footrest Cushion Backrest Dining Chairs Seat for Kitchen Bar Counter Stool Metal Legs (color White) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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Coffee Station with Drawers for Keurig K-Cup Coffee Pods Acrylic OnDisplay nsmcpj402-Furniture

By The Apto Team on May 9, 2019

teamworkEveryone manages someone.LJHA European Coat Rack Solid Wood Hanger Floor Rubber Wood Hanger Fashion Clothes Rack 4 colors Coat Hangers (color Brown)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Pinnacle 1-Door Audio Tower 101706 from Nexera - Black As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Multi Purpose Shelf Storage Rack Suitable for Kitc Sofa Side Cabinet Living Room Small Coffee Table Bedroom Bedside Table Removable Side Table (color Walnut color)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.HQCC Corner Computer Desk Wall-Mounted Foldable Dining Table Computer Desk Desk Size Optional (color White)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Bar Chair High Stool Solid Wood Household Backrest bar Chair Modern Simple Bar Stool European Style High Stool at The Front Desk (color E) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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Coffee Station with Drawers for Keurig K-Cup Coffee Pods Acrylic OnDisplay nsmcpj402-Furniture

By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.GJM Shop Multifunction Simple Bedside Table Simple Modern Mini Economic Type Bedroom Bedside Cabinet (color 3, Size Single Drawer)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Iron Art Bar Desk European Simple Dining Chair Nordic Front Desk Fashion Chair, Lounge Chair Makeup Stool Small Backrest Wrought Iron Chair,gold,75cmMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Nordic Minimalist Bar Stool High Stool Bar Chair golden Home Wrought Iron Stool Size 30 30 75CM

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.YXYH Creative Armchairs PP Injection Molding Metal Leg Design Backrest Dining Chairs for Restaurant Lounge Office (color A)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. JZX Step Stool, Step Stool, Step Stool, Wooden Ladder Stool, High Stool, Leisure Bar StoolThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. DEED Small Table Household Folding Balcony Deck Adjustable Height Hanging Patio Railing Shelf Multifunctional Storage Rack Simple Modern Bedroom Simple Study TableFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Chairs,QZ HOME Modern Minimalist Soft and Comfortable Cloth + Cotton Suitable for Many Occasions Folding Portable Leisure Chair. It can take a lot of time each day to get fully prepared and make connections.

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Coffee Station with Drawers for Keurig K-Cup Coffee Pods Acrylic OnDisplay nsmcpj402-Furniture

By CWJ Wall Combination Shelf, Desk Organiser, Multifunctional Storage Rack Bookstand Iron Black gold Simple Multifunction Kitchen Storage for Home Office Supplies on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Disassembly and Washing Rocking Chair Aluminum Lazy Sleeping Lay Basket Appease Swing 2 color 60cm40cm MUMUJIN (color Black)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. WAN SAN QIAN- Creative Wine Rack, Decoration Glass Frame Holder European Solid Wood Shelf Wine rack (color White)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, XEWNEG Floor-Standing Lazy Couch Chair Fashion Home Adjustable Folding Sofa Lounge Chair Relax Sofa Reclinerwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Peaceip Hanger Floorstanding Coat racks Hangers Simple Modern Bedroom European Style Shelf (color Black)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.LXLA- Stainless Steel Kitchen Shelves 3-Tier Microwave Oven Rack Storage Shelf Floor-standing Multifunction Supplies Metal Multilayer 4-Layers 40 53 60 35 75 100 125 Cm ( color 4-Tier , Size 40cm )

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

XIAOYAN Shelves Wall-Mounted Solid Wood Bookshelf Floating Shelves Square Boxes CD Organizer 4colors 60 15 18cm (color B-001) Topics: Company Updates CRE Tech JIANFEI Footstool Hand Weaving No Deformation Living Room Bedroom EPS,4 colors (color Yellow, Size 50.8x50.8x36.2cm)
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Coffee Station with Drawers for Keurig K-Cup Coffee Pods Acrylic OnDisplay nsmcpj402-Furniture

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