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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Nclon Wall-mounting Type Hanging Wall Mirror, Round 20 Copper Bedroom Bathroom Vanity Bathroom Mirror-50cm Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.HETAO Creative Fashion Wood Stool Bench Small Stool Dining Stool Fabric Dresser Stool Computer Stool Household 463733 cm, Style (Pine Stool Does not Participate in The Send Set Stool)

Hickory Manor Accent Mirror, 26-Inch, Antique goldSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Saddle Salon Massage Chair with Backrest Adjustable Swivel Hydraulic Gas Lift Ergonomic Stool for Hairdressing Manicure Tattoo Therapy BeautyAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.MBD Bedroom Chest of Drawers ,Clothing Sundries Drawer Cabinets Storage Box Plastic (color Vintage orange) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Gsej-Barstools Metal Barstools Leisure Counter Chair, Comfortable Leather Cushion, Suitable for Kitchen, Dining Room, Black, 44 × 44 × 95cm

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.HY Iron Chair Single Nordic Fashion Creative Personality Art Modern Minimalist Lazy Restaurant Chair (color Black, Size 46x46x76cm) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Sterling Industries Metal Rivet Porthole Mirror

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.XUERUI Barstools L-71 Bar Stools Bar Counter Chair Backrest High Foot Stools Can Be Rise Drop Strong Stability (color Black)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.JZX Step Stool, Step Stool, Step Stool, Wooden Ladder Stool, High Stool, Leisure Bar Stool A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Allied Brass DT-94-PNI 21-Inchx26-Inch Arched Top Mirror, Polished Nickel

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. YUENA CARE 0066 Baby Playpen Kids Safety Yard Indoor Outdoor Pen (12 Panel)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Bookshelf Wall Decoration Book Stand loft Retro Hanging Art Iron Frame Industrial Wind Wall Frame Wall Hanging Decorative Storage Rack Wall Units Bookcases (Size 40 20 70cm)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Umbrella Stands Hallway Furniture Umbrella Stand Lounge Umbrella Shelf Placed Storage Bucket Rack Home Hotel Lobby Floor

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. 37 x 23 Bathroom Mirror, Wall Mirror - Handcrafted in U.S.A.Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. JCAFA Shelves Sofa Side Table Bedside Table Removable Folding Lifting Height Laptop Table Splicing Table Concealed Universal Wheel (color Paint Pink, Size 27.55 15.74 34.70in)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder WGXX Chairs Folding Chair Office Lunch Break Chair Armchair Household Balcony 5 Gear-regulating Reclining & Sitting (color 8). It can take a lot of time each day to get fully prepared and make connections.

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Changing Tables Folding Changing Table with Brake Wheel, Two-in-one Grey Massaging Storage Organizer Cross Leg for 0-2 Years Old Infant Station Diaper nsmcpj502-Furniture

By NCAA West Virginia Mountaineers Portable Fusion Chair on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! LXLA- Stainless Steel Kitchen Shelves 3-Tier Microwave Oven Rack Storage Shelf Floor-standing Multifunction Supplies Metal Multilayer 4-Layers 40 53 60 35 75 100 125 Cm ( color 4-Tier , Size 40cm )While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. LJHA ertongcanyi Solid Wood Creative Sofa Stool Foyer Change shoes Stool Seat Cloth Footstool (Size 62 40cm) (color B)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Flash Furniture Salerno Series High Back Light Brown Mesh Chair with Armswondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Stools Stool Bar Stool Solid Wood High Stool Home Makeup Stool Dining Table Stool Coffee Shop High Stool shoes Bench (color C, Size 42 32 65cm)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.XQY Seat Chair-Bar Chair Square Acrylic Chair Surface Bar Chair Simple Lift Bar Chair Bar Household High Stool Reception Chair Base 38.5Cm -Sponge + Leatherette Solid Wood Chair Surface

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

SBBD Chair-Stool Solid color shoes Fashion Sofa shoes Sits Dressing Solid Wood Home Convenient Topics: Company Updates CRE Tech International Concepts C01-212 Dining Essentials Wooden Windsor Chair - Natural
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Changing Tables Folding Changing Table with Brake Wheel, Two-in-one Grey Massaging Storage Organizer Cross Leg for 0-2 Years Old Infant Station Diaper nsmcpj502-Furniture

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