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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.NNN- Leopard Cushion Modern Minimalist Personality Bar redating Chair Chair Fashion Metal Chassis Bar Stools Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.YONGLIANGgy Nordic Wood Stool Table Stool Creative Small Bench Dining Stool Fabric Makeup Stool Dressing Stool Change shoes European Stool

Pulaski Shaped Camel Back Button Tufted Upholstered Headboard, Beige, Full QueenSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. XF Umbrella Stand Foyer Creative Wrought Iron Storage Household Floor-Standing Simple Folding Umbrella Bucket, 41X33X12cm Household Products (color A)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.XEWNEG Floor-Standing Lazy Couch Chair Fashion Home Adjustable Folding Sofa Lounge Chair Relax Sofa Recliner That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

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Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.LRZS-Furniture Starbucks Bar Chair American Iron Art Solid Wood Dining Chair Cafe Bar Chair Modern Simple Bar Chair Leisure Chair (Size 45CM) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.MAZHONG Barstools Solid Wood Folding Stool Home Step Stool Multifunctional 3 Step Climbing Ladder Indoor Moving Ladder (color Multiple colors) (color D)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.QIDI Bar Stool Counter Chairs Dining Chair Soft Pad Anti-Slip Home Kitchen Cafe Bar Stylish (color RED)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate Bench Organizing Rack shoes Racks Nanzhu shoes Racks Multifunctional Shelves Folding Finishing Racks Simple Dormitory shoes cabinets A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Multifunctional Bamboo Bookshelf, 2-6 Tier Thickened Storage Organizer Compact Modern Floor-Standing Storage Organizer for Home or Office -I 68x25x125cm(27x10x49)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. ZUOANCHEN Round Makeup Stool Makeup Stool Thickening Pad, Makeup Stool Makeup Chair, Nordic Dressing Table Stool, shoes Bench, 6 colors (color C)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Bamboo Simple Modern Bedside Cabinet European Style Mini Storage Cabinet Lockers Bedroom Bedside Cabinet (Size 38cm36cm56cm)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.NYDZDM 3 Tier Folding Flower Shelf Flowerpot Rack Indoor Solid Wood Plant Stands Garden Holder Display Shelf Ladder Outdoor (Size 100 39 96cm)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Mirror Wall Hanging Vanity Mirror Modern Minimalist Garden Green Waterproof Bathroom Mirror (color White, Size 75 48cm)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. GJM Shop Bar Stool Retro Industrial Style Swivel Stool Adjustable Height Breakfast Chair Coffee Stool Easy to MoveFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Apc - Rack Blanking Panel Kit - Black - 15U - For Netshelter Sx Product Type Supplies & Accessories Blank Filler Panels . It can take a lot of time each day to get fully prepared and make connections.

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By Retro Plastic Dining Chair with Armrests,Lounge Desk Chair Anti-Noise Waterproof Relieve Back Fatigue for Garden Living Rooms Dining Rooms Bedrooms 1Pcs,B -F on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Watercolor Flower Semicircular Cushion Flower Drawing with Soft Spring colors Retro Style Floral Artwork Entry Door Mat H 70.8 xD 106.3 White Purple blueeWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Psychedelic Semicircle Doormat Digital Made Fluid Rainbow color Paint Splash Contemporary Psychedelic Design Halfmoon doormats H 70.8 xD 106.3 MulticolorConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Peach Semicircular Cushion Hand Drawn Botanical Pattern Spring and Summer Flowers Blooming Nature Theme Entry Door Mat H 70.8 xD 106.3 Coral Green Yellowwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Irish Semicircular Cushion Antique Tile with Delicate Royal Floral Details and Squares Baroque Flourish Entry Door Mat H 70.8 xD 106.3 Pale bluee White

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Forest Semicircular Cushion Body of Old Tree Seedling Botany Woodsy Roots Falling Maple Leaf Design Print Entry Door Mat H 70.8 xD 106.3 orange Brown

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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