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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Watercolor Semicircle Doormat Toucan Birds and Hibiscus Flowers Tropical Exotic Hawaii Flora and Fauna Cartoon Halfmoon doormats H 70.8 xD 106.3 Multicolor Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Spider Web Semicircular Cushion Gothic Fairytale Elements Creepy Scary Dangerous Spider Sticky Catch Entry Door Mat H 70.8 xD 106.3 Charcoal Grey White

Tribal Half Round Door mats Graphic Ornamental Arrow Pattern Native American Vintage Bohemian Ethnic Artwork Bathroom Mat H 70.8 xD 106.3 Black WhiteSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Nature Semicircle Doormat Rising Sun Over Calm Riverbed with Lush Trees and Meadows Shrubs Hillside Cloudy Sky Halfmoon doormats H 70.8 xD 106.3 MulticolorAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Peach Semicircular Cushion Hand Drawn Botanical Pattern Spring and Summer Flowers Blooming Nature Theme Entry Door Mat H 70.8 xD 106.3 Coral Green Yellow That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.Mgoldccan Semicircular Cushion Asian Ethnic Mandala Lotus Flowers Kaleidoscopic Circular Ancient Traditional Entry Door Mat H 70.8 xD 106.3 bluee Ruby Green

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Fleur De Lis Semicircle Doormat Ancient Baroque Pattern Medieval French Motifs Royal Ornate Classic Halfmoon doormats H 70.8 xD 106.3 Hunter and Sage Green As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Hamsa Semicircle Doormat Middle Eastern Culture Hamsa Hand of Fatima Figure with Defense of Evil Eye Theme Halfmoon doormats H 70.8 xD 106.3 Green Red

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.Fitness Half Round Door mats Sports and Healthcare Icons Forming a Heart Shape Clean Eating Athletic Training Bathroom Mat H 70.8 xD 106.3 Multicolor

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Burnt orange Half Round Door mats Hawaiian Hibiscus Pattern with Swirls and Curves on Background Bathroom Mat H 70.8 xD 106.3 Burnt orange and White A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Canyon Semicircular Cushion Major Canyon Fantastic Shadows and Contrasts with Digital Added Dimesions Print Entry Door Mat H 70.8 xD 106.3 bluee orange

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Antlers Semicircle Doormat A Deer Skull Skeleton Head Bone Halloween Weathered Hunter Collection Halfmoon doormats H 70.8 xD 106.3 Warm Taupe Pale GreyMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Oriental Furniture Manly Martial Arts Kung Fu Karate, 6-Feet Japanese Art Print Samurai Shoji Screen -3 Panel

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.LIANGJUN Floor Standing Hat and Coat Simple and Stylish Multi-Functional Hanger Solid Wood Two Styles of six colors to Choose from Jacket Scarf Porch (color RED, Size A)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. DYR Clothes Hanger for Clothes Wooden Hanger with Wheels and 6 Hooks Shelves for Bags Clothing for shoes 2 colors (color Brown)Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Wall Mirror Medium Large, Colonial Embossed gold Outer Size 22 x 28Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Lxn Vintage Wrought Iron Dining Chair – Minimalist & Luxurious – Faux Leather Seat Backrest with Metal Legs for Home Hotels Office – 1PCS. It can take a lot of time each day to get fully prepared and make connections.

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By WAWZJ Handrail 304 Stainless Steel Barrier Rails Bathrooms Elderly Thickening Toilets Bathrooms Toilets Toilets U Handrails,Mirror Section,Yellow on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! HO Scale Train Display Case Cabinet Wall Rack w UV Predection- Lockable -WalnutWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. ZHIRONG Coat Rack Multifunction Floor-Standing Bamboo Clothes Rack Storage Rack Wardrobe shoes Rack (color White, Size 100 153CM)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Folding Chair, Dining Room Armchair and Beach Fishing Camping Outdoor 45 39cm,Blackwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Round Accent Table Red Light

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Modern Minimalist Home Solid Wood Sofa chair Desk chair backrest chair Nordic Adult Dining chair Cafe Table and chair (Eight colors). (color RED)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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