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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Indie Semicircle Doormat Hipster Portrait of Sitting Wild Wolf with Glasses Smart Casual Outfit Halfmoon doormats H 59 xD 88.6 Baby Pink Black Burgundy Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Hamsa Half Round Door mats Eastern Culture Belief Turkish Spiritual Symbol in Retro Arabian Style Bathroom Mat H 59 xD 88.6 bluee Pale bluee Purple

Floral Semicircular CushionFunky Flowers Pattern Nature Essence Beauty Blossoms Spring Image Entry Door Mat H 59 xD 88.6 purplec Apple and Olive GreenSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Earth Semicircle Doormat Circular Frame with Endless Green Landscape Infinity Clouds Space Halfmoon doormats H 59 xD 88.6 Pale Green Brown Petrol blueeAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Antlers Half Round Door mats Male Deer on a Meadow with Trees and Crow Bird Woodland Mist Rural Green Country Print Bathroom Mat H 59 xD 88.6 Green That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

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Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Abstract Semicircle Doormat greenical Curvy Lines Form Elliptic Shapes Fishing Net Lattice Pattern Halfmoon doormats H 59 xD 88.6 Light Yellow Navy bluee As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Creative Bar Chair,Iron Art Bar Chair gold Household High Stool Restaurant Cafe Dining Chair Metal Lounge Chair Negotiation Chair,Black,75CM

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.AJZGF Fashion Solid Wood Stool Stool Simple high Stool Home Stool Stool - Small Stool (color 2, Size 33 47cm)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.YCSD Folding Stool Bar Stool Chair Set of Two 28 Inch Height Light Weight Metal and Plastic Stool 400lb Capacity Indoor Outdoor Use,2-Pack (color RED, Size Ordinary) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.O&K Furniture Industrial Square Side End Table with Lower Shelf for Living Room & Bedroom, Vintage Brown(1-Pcs)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. [email protected] Swivel Gas Lift Stool PU Leather Chair Bar Stools, Adjustable Height,360 Degree redation, 7 Colours (color 6, Size 38.5cm)Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Truck Round Floor Cover American Flag Themed Semi 18 Wheeler Patriotic Transportation Industrial Vehicle Door mat Indoors Bathroom Mats Non Slip (75 Diameter) Red White bluee

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.DEED Creative shoes Stool-Foldable Stool Stool Solid Wood Ladders Adult Kitchen Multifunction High Bench,Home Stool

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Bar Stools, High Stool, Wooden Upholstered Height Adjustable Metal Seat with Without Backrest Bar Cafe Kitchen Home Chair for Bar Kitchen Restaurant Living Room CafeThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Stakmore Music Back Folding Chair Finish, Set of 2, CherryFinally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Plaid Semicircle Doormat Plaid Pattern with Hearts Ying Yang and Sign of Peace Pax Cultura Theme Halfmoon doormats H 59 xD 88.6 Magenta Lavender White. It can take a lot of time each day to get fully prepared and make connections.

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By Zodiac Gemini Semicircle Doormat Illustration of Simplistic Lines Abstract Human Figures in Green Halfmoon doormats H 59 xD 88.6 Pale Green and White on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! XQY Wooden Household Hangers, Wall Hangers,Iron Multifunction Household Modern Minimalist Floor Type Hangers Bedroom Steel Hangers Clothes Hanger 71 46 136.5Cm,Wall Door Back Coat RackWhile some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Bean Bag Chairs, Lattice Cloth Lazy Sofa Recliner Tatami Bedroom Floor, Indoor Lounge Recreation Furniture (80-100cm),Pink,100X100cmConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, Barstools Chair Footrest Cushion Backrest Dining Chairs Seat for Kitchen Bar Counter Stool Metal Legs (color White)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Nordic Bar Stool, Wrought Iron Modern Minimalist Creative Bar Chair Front Coffee High Stool 3 Sizes (White, Black) (Size Black 70cm)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.HQLCX Barrier free wash wash basin, column handles, bathroom with feet for the elderly and disabled handrails Basin

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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