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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Grey Semicircular Cushion Antique Artistic Pattern with Ornamental Flowers Traditional Damask Pattern Entry Door Mat H 70.8 xD 106.3 Grey Black White Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Grunge Semicircular Cushion Ornate Aged Floral Bouquet Composition Over Antique Style Marble Setting Bohemian Print Entry Door Mat H 70.8 xD 106.3 Multi

Floral World Map Semicircle Doormat Vintage Earth Surface with Blooms Atlas Bohemian Globe Artistic Display Halfmoon doormats H 70.8 xD 106.3 MulticolorSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Birds Semicircle Doormat Pigeon Silhouette Hearts on Off-White Background Flora and Fauna Halfmoon doormats H 70.8 xD 106.3 orange Pale bluee and Off WhiteAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.Abstract Semicircle Doormat Contemporary Style color Bars with Watercolor Paintbrush Effects on Black Backdrop Halfmoon doormats H 70.8 xD 106.3 Multicolor That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.17th Birthday Semicircle Doormat Birthday Seventeen with colorful Balloons on bluee colord Backdrop Image Halfmoon doormats H 70.8 xD 106.3 Multicolor

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Sofa Side Table Simple Side Table Mini Coffee Table Bedside Table Bed Lazy Square Table Wrought Iron As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Umbrella Stand Irregular Umbrella Stand Umbrella Bucket Creative Umbrella Storage Rack Umbrella Storage Bucket (color B)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.With Armrests Folding 2 Step Metal Ladder Stool Portable Kitchen Step Stool with Anti-Slip Mat Load Capacity Up to 150 Kg Pink Safety Steps

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.DYR Clothes Hanger for Clothes Wooden Hanger with Wheels and 6 Hooks Shelves for Bags Clothing for shoes 2 colors (color Brown) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.WAN SAN QIAN- Wrought Iron Bar Wine Glass Holder Hanging Rack Cabinet Display Shelf Upside Down Goblet Shelf Wine rack (color Black, Size 60cm25cm)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Benzara Wooden Dining Chair Set of 4Maybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).PENGFEI Laptop Stand for Desk Multifunction Sofa Table Desk Coffee Table Height Adjustable Small Space, 4 colors (color D)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.Oriental Furniture European Look Privacy Screen, 74-Inch Tall Wood and Metal Closed Mesh Design Room Divider, 3 Panel

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Red Mesh Playpen for Toddler Infants, 6-Panel Play Yard with Crawling Mat & Balls, Steel Tube Security FenceThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. DULPLAY Pu Leather Swivel Stool,Bar stools Adjustable Height Crescent Curved Modern with Base Hydraulic Swivel Stool bar -H 38.5x75cm(15x30inch)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder DYR Iron Coat Rack + Solid Wood Clothing Store Lateral Display Stand Clothes Hanger Retro Clothing Store Shelves Wall Shelf Coat Hanger Wall Hang on The Wall Hangers Stable and Resistant (Dimen. It can take a lot of time each day to get fully prepared and make connections.

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By LUHEN Shelf, Floating Rack Kitchen Rack Microwave Oven Multi-Store Storage Rack Household Solid Wood (Size 55x38x48cm) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Modern Minimalist Home Solid Wood Sofa chair Desk chair backrest chair Nordic Adult Dining chair Cafe Table and chair (Eight colors). (color RED)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. ZZHF dengzi Creative Simple Footstool Lounger Sofa Stool Strip Living Room Stool Bedroom Bed Tail Stool Change shoes Stool (4 colors Optional) (color B, Size 120CM)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, XQY Chair-Solid Wood Stool Sofa Stool Fabric Stool shoes Stool Home Stool Small Stool Home Convenientwondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Bar Chair Stool Gas Lift High Chair Continental Vintage Lounge Chair Dining Chair Reception Chair Red-Brown Shell Stool with Footrest and Chromed Framework

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Umbrella Storage Umbrella Storage Rack 18 Holes 10 Hook Hook Umbrella Barrel Folding Umbrella Iron Umbrella Frame Hotel Dedicated Umbrella Stand Umbrella seat (Size 492568cm)

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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