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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Dining Chairs Seat Chair Personality Mobile Lift High Feet Low Foot Black and White Retro redate Bar Counter Stool Tingting (color Black, Size B) Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.Bar Chair Home Leisure Chair Conference Office Backrest Chair Armchair Reception Chair Dining Chair Cafe Dressing Table Bedroom Chair (color bluee)

HomeRoots Kitchen 294763-OT HomeRoots Cabinets MulticolorSend the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Wooden Flower Stands Plant Display Stand Wood Pot Shelf Storage Rack Outdoor Indoor 6 Pots Holder (Style 4 Wood Shelves 6 pots)And for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.DYR Bamboo Coat Hanger, Floor Type, 2 in 1, Multifunction, Hook, shoes Rack, 2 Sizes (Dimensions 90 45 145 cm) That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.GY Bar Stool, PU Leather Chair with Backrest Adjustable redate Gas Lift, Chrome Footrest Base, Home Kitchen Breakfast Bar Chair, 5 colors, 58-78cm (color Red+Black, Size 41CM)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.NYJS Bar Stool,Bar Chair Wooden Kitchen Bar Stools,Bar Stools Breakfast Kitchen Bar Home Counter Faux Leather,4 colors (color Green) As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.XLZ Bar Stools Adjustable Height 60-80CM Leather Modern Barstool with Back PU Seat Extremely Comfy with Chrome Plated Footrest and Base Counter Chair,Breakfast Stool, (color Green, Size One)

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.CWJ Flower Stand -Multifunctional Wood Small Flower Stand Windowsill Bedroom Desktop Corner Pot Rack Balcony Decorative Shelf Living Room Plant Indoor and Outdoor Flower Pot Holder

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.Red Mesh Playpen for Toddler Infants, 6-Panel Play Yard with Crawling Mat & Balls, Steel Tube Security Fence A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Tatami Mattress Ergonomic Futon Tatami mat Sleeping, Quilted Fitted Mattress pad Topper Anchor Straps Mattress Predector Cover-Coffee color 150x190cm(59x75inch)

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Laptop Desk Wall-Mounted Drop-Leaf Table Computer Desk Kitchen Dining Table Wall Integrated Desk Office Computer Workstation TableMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Floating Shelves Coat Rack Creative Solid Wood Wall Hanging Hanger Wall Shelf Partition Rack Coat Stand Industrial Wall Frame (Size 65CM)

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.33 x 26 Beveled Bathroom Mirror, Wall Mirror - Handcrafted in U.S.A.

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. HLQW Modern Simple Home Backrest Chair Nordic Chair Comfortable Restaurant Chair Recreational Desk Chair 6Then you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Closet Wardrobe Portable Clothes Storage Organizer with Metal Shelves and Dustproof Non-Woven Floral Fabric Storage Cabinet Simple Modern (Style Heart Shape)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Modern Semicircle Doormat Futuristic Comics Super Heros Like Robot in a Spacesuit with OK Quote Artwork Print Halfmoon doormats H 70.8 xD 106.3 Multicolor. It can take a lot of time each day to get fully prepared and make connections.

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By Leopard Print Semicircle Doormat Pink and Black colord Girlish Pattern Safari Savannah Wildlife Theme Halfmoon doormats H 70.8 xD 106.3 Pink Black White on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Umbrella Storage Umbrella Storage Rack 18 Holes 10 Hook Hook Umbrella Barrel Folding Umbrella Iron Umbrella Frame Hotel Dedicated Umbrella Stand Umbrella seat (Size 492568cm)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. Xiaolin Metal Hanger Landing Hangers Clothes Rack Multi-Functional European Minimalist Bedroom Floor Coat Rack Four colors (color 01)Considering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, ROLL FILE 12 SLOTS Drafting, Engineering, Art (General Catalog)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?TY BEI Folding Table - Wall Hanging Table Solid Wood Hanging Computer Table Folding Wall Hanging Wall Table Study Table Dining Table (Material A, Size 100 50 29cm)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.YQY Chair- Bar Stool Solid Wood + Wrought Iron Creative Wheel Shape Industrial Style Comfortable and Durable

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

Multipurpose Bamboo Entryway Coat Rack with Shelf, Premium Coat Stand shoes Rack, with Roller Heavy Duty Hall Home-C 79x30x165cm(31x12x65inch) Topics: Company Updates CRE Tech Motorcycle Semicircle Doormat Pastel colord Mopeds and Scooters with Dots Going to Opposite Directions Halfmoon doormats H 70.8 xD 106.3 Salmon Seafoam
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