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By The Apto Team on May 16, 2019

Ready to create a presentation-ready property website in seconds?

No entering the address and relevant details over and over again, no messing with formatting, no wondering if you missed something.Umbrella Stand Hotel Lobby Home Creative Floor-Standing rain Gear Umbrella Storage Storage Shelf Just a beautiful website created straight from your CRM, autopopulated with the details there, and complete with lead capture form for prospects to register interest.ZHIRONG Fashion 360° redate Barstool Computer Chair Armchair Bar Stool Kitchen Breakfast Chair Adjustable Height 43-55CM (color Brown)

He yan Long Home Bar Stool, Solid Wood Bar Chair Fashion redate Bar Chair Simple High Stool Household Bar Stool Chair Foldable Adjustable Bean Bag Lazy Sofa Floor cha (color 10)Send the URL directly to your top contacts or post it on listing sites. Either way, every inquiry you receive is captured and centralized within Apto for easy follow-up.

Watch the video to see how it works

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By Kim Howard on May 14, 2019

stark building-320x180According to the latest "DNA of #CRE" survey, 50% of CRE marketers use videos or 3D tours for property marketing.

Video marketing is only going to increase in popularity in the coming years. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands—more than any other type of content. Wall Mirror, High-Definition Framed Vanity Mirror, Bathroom Wall-Mounted Decorative MirrorAnd for commercial real estate, it just makes sense! What better way to show off a property than a video tour?

Whether you’re creating videos and tours in-house or outsourcing to third-party companies, savvy commercial real estate marketers need to be aware of the latest trends—and the best tools and companies available to create professional-looking videos.XQY Chair-Solid Wood Stool Sofa Stool Fabric Stool shoes Stool Home Stool Small Stool Home Convenient That’s why we put together a list of the top companies who provide video content and drone or 3D tours to the commercial real estate industry, as well as some tools you could use yourself to make high-quality videos.

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By The Apto Team on May 9, 2019

teamworkEveryone manages someone.American Vintage Wrought Iron Lift Bar Stool Retro Old Bar Stool Bar Stool High Stool Creative Chair (color 2)

Maybe your commercial real estate brokerage team includes you and one admin to support you. Maybe you manage one other broker, or 10. Or perhaps you’re an independent contractor and it’s really just you! Even then, you’re managing yourself and your work and output every day.Simple Solid Wood Floor coat rack Bedroom Hanger Modern Minimalist Door Rack H69.29 inches As they say in commercial real estate, you eat what you kill, so you have to make sure you’re managing yourself as best you can.

Whatever size your team, instilling accountability can be difficult. Here are three tips to make it easier by structuring accountability into your processes.Kings Brand Red Mesh Fabric Upholstery Home & Office Chair

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By Kim Howard on May 7, 2019

NAIOP ICON conference-2Last year, we compiled a list of the top commercial real estate conferences for brokers to attend in 2019.

While they’re specific to commercial real estate professionals, the agenda and sessions at most of these are focused on broad topics that almost all brokers would find useful: macro economy updates, demographic trends, technology best practices, etc.XF Dressers & Chests of Drawers Bedside Table- Fiberboard+Solid Wood Foot Narrow Cabinet Mini Bedroom Furniture Bedside Cabinet Lockers Bedroom Furniture (color D)

But there are also several great smaller conferences coming up this year that are geared towards specific commercial real estate specialties.JINGZIW European Retro Wrought Iron Hanging Mirror, Wall Mount Creative Home Wall Pendant Bathroom Vanity Mirror (color Black, Size B) A lot of brokers specialize in a particular property type or other niche, and if you’re one of them, you’ll want to check out some of these conferences below, covering industrial, multifamily, healthcare, or retail/office/mixed-use real estate.

Topics: Industry News
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By The Apto Team on May 2, 2019

emails-marketing-320x180Whether you call it an email “blast” or a “push” or a “send,” an email sent to hundreds or thousands of people at once can still be an effective commercial real estate marketing strategy.Creative Hippo Solid Wood Footstool, Change shoes Bench Sofa Stool Low Stool Test shoes Stool Storage Footstool

It cannot and should not replace one-on-one connections and conversations, but there are still times when a mass email can come in handy. Laptop Desk, Sleek Minimalist Lazy Bedside Table - Adjustable Height Desk - Lightweight and Convenient Small WorkbenchMaybe you send a monthly newsletter with market news and trends to your network of contacts, or perhaps you want to get the word out on a new listing (after you’ve already called your top contacts and likely buyers, of course).Howard Elliott Collection 13225 Brittany Rectangular Mirror, 21-Inch by 47-Inch, Antique Bronze

Mass email may seem like an old-school strategy, but it’s still around for a reason. Here are a few tips to up your game and write emails that people actually want to read.

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By The Apto Team on Apr 30, 2019

watch_by_computer-720230-editedIt’s Tuesday morning, and you have a call block for prospecting on your calendar.A-Fort Bar stools Solid Wood European Wrought Iron Bar stools Bar stools Modern Minimalist Chairs High stools Bar stools (color Without Leather, Size 40 40 75cm)

You put Outlook on one screen and Excel on the other. You pull up a browser with your CRE data provider of choice, as well as LinkedIn, Twitter, Facebook, and Google—all on individual tabs. Kitzen High Stool Retro Kitchen stools with Natural Wood Legs Bar Stools Cotton and PU Cushion Seat Breakfast Bar Degrees Swivel designheight for Kitchen Counter BarThen you scan your contacts to figure out a strategy, filtering in Excel to define your target group. Solid Wood bar Chair Casual bar Chair Stylish bar Stool Home high Stool, Simple Dining Chair Front Desk bar Stool Cashier Chair (color White, Size 49x46x76cm)Finally, you pick up your phone and call the first contact in your spreadsheet.

Sound familiar? No wonder Dall Solid Wood Dining Chair Simple Cloth Folding Adult Armchair Computer Household (color T1). It can take a lot of time each day to get fully prepared and make connections.

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By Yopih Modern Adjustable Leather Swivel Bar Stools Kitchen Hydraulic Dinning Barstool Chairs Black Set Of 2 (Beige) on Apr 23, 2019

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brokers-suits-coffee-320x240You, the commercial real estate broker, live and breathe your market. Helping businesses find space to lease or buy is what you do and what you know so well.

As for the people running those businesses, they have other things on their minds! Simple Bar Chair High Stool Modern Bar Stool ABS New Material Can Be Raised and Lowered redating Chair Family Bar Kitchen for Kitchen Or Bar (color orange)While some might have a bit of familiarity with the market, many of them don’t have the faintest clue as to how to find the right space for them.

So while you’re aggressively calling to win their business, keep in mind that they’re probably pretty stressed about the thought of the move. WE Furniture 55 Wood Ladder Bookshelf - GreyConsidering rent may consume up to 20% of company revenues, depending on the industry, and that the devil is in the lease details, it's important they make the right decisions. That starts with selecting the right broker for their needs.

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By The Apto Team on Apr 18, 2019

For many brokers, creating marketing materials for a property is a frustrating ordeal.

Even if you have the technology in place to create websites and brochures, you’re often entering details over and over, YNN Coffee Table Dining Table Simple and Modern Double Layer Wooden Living Room Simple Combination Mini Small Table Assembly 50 50 47.5cm (color A)wondering if you missed something, or fiddling with the formatting. Then once the site is out there, you’re left sifting through unqualified leads.

And what about those off-market deals that you know you can sell, but don’t necessarily have the budget for materials that can help showcase the property?Barstools Barstool Wrought-Iron barstools Personalized bar stools Vintage bar Home bar stools can be redated 360 Degrees (color Green)

You don’t have time or resources for all that. You need a professional website that’s easy to create, that’s built from the system you already have in place, with a centralized hub to organize and follow up with the leads that you reach out to or that come in on their own.Bar Stool, Simple Modern Wrought Iron Bar Chair redating Lift high Stool Cashier Chair, Size 35 42 6080cm.

Well, we’ve got good news. We just launched Apto Property Sites, our latest product feature designed to help you work your deals more efficiently.

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